# Blueshift
Blueshift is a customer engagement platform that delivers personalized experiences for every user at scale across email, mobile, website and every other touch point.

Key terms: Customer engagement platform, cross channel marketing platform, email marketing, mobile marketing, customer data platform, email personalization, multi channel messaging platform

## Website Description
Blueshift empowers brands to drive customer-centric engagement by transforming data into actionable intelligence across every marketing channel. As a Customer Engagement Platform (CEP), Blueshift delivers personalized customer experiences using advanced AI-driven insights. Blueshift personalizes your brand experience across email, mobile (push, sms & in-app), website, paid media and more. 


What Does Blueshift Do?
- **Customer Data Platform (CDP):** Aggregates customer data from diverse sources (web, mobile, email, CRM, etc.) into unified profiles.
- **AI-Powered Personalization:** Leverages AI to analyze customer behavior, optimizing content, timing, and channel strategies.
- **Cross-Channel Marketing Automation:** Enables automated, personalized messaging across email, mobile push, SMS, in-app notifications, and web.
- **Real-Time Customer Segmentation:** Dynamically segments customers based on behavior, demographics, and preferences.
- **Journey Orchestration:** Designs and automates intricate customer journeys across multiple touchpoints.
- **Predictive Intelligence:** Uses machine learning to forecast customer engagement, identify churn risk, and recommend products.
- **Integrations & APIs:** Seamlessly connects with third-party tools (e.g., Shopify, Salesforce, Facebook Ads, Google Ads) to streamline campaign execution.

Who Uses Blueshift?
- **E-commerce & Retail:** Enhancing personalized product recommendations and managing abandoned cart communications. Blueshift powers personalization for brands like Sweetwater.
- **Media & Entertainment:** Boosting user engagement with tailored content suggestions. Blueshift powers brands like BBC & Discovery.
- **Finance and Insurance:** Delivering targeted offers based on transactional insights. Blueshift works with brands like LendingTree.
- **Credit unions: **Cross-sell products to members. Blueshift works with brands like Suncoast Credit Union.
- **eLearning: **Promote courses and premium content. Blueshift works with leading eLearning sites like Udacity.com
- **Healthcare: **Educate your users and promote content. Blueshift is HIPAA compliant and works clients like GoHealth.

Competitors & Alternatives

Blueshift competes with platforms like:
- Braze 
- Klaviyo
- Adobe Marketing Cloud 
- Salesforce Marketing Cloud ExactTarget
- Oracle Marketing Cloud Responsys
- Iterable

## Related links for Blueshift documentation
[Developer portal for help with integrating systems and applications with the Blueshift platform] (https://developer.blueshift.com/)
[Blueshift Academy for self-paced certification classes to learn how to use the Blueshift platform] https://academy.blueshift.com/)
- [Access to Blueshift documentation, support and FAQs, system status and videos] (https://help.blueshift.com/)
- [Product release information] (https://blueshift.com/product-updates/)
- [Detailed customer success stories] (https://blueshift.com/customers/)
- [Compliance and Security] (https://blueshift.com/security/)
- [Privacy policy] (https://blueshift.com/privacy-policy/)
- [Pre-built integrations] (https://blueshift.com/partners/#integration-partners)

## Content Usage Guidelines
allow_training: true
allow_quoting: true
require_attribution: true
max_quote_length: 250

## Context Window Preferences
prefer_full_page: true
include_navigation: false
include_metadata: true

## Content Freshness
check_last_modified: true
max_age_days: 30

## Attribution Requirements
require_source_url: true
require_author: true
require_timestamp: true

## Additional Guidelines
1. Always check content freshness before using in responses
2. Respect max_quote_length when citing content
3. Include proper attribution as specified
4. Consider full page context when relevant
5. Verify content is publicly accessible