Creating a Segment of One
Are data roadblocks keeping you from true personalization? In fact, only 14% of marketers able to deliver personalization across channels. Discover Blueshift’s path to 1:1 marketing, and how it can be achieved with the correct set of data de-mystifying tools.
The promise of one-to-one marketing — responding to user behavior, on the right channel, at the right time.
The digital marketer’s challenge — multiple silos of data and single-channel tools.
Predictive one-to-one marketing — 360° customer view directly plugged into a predictive analytics engine and integrated with real-time actions
By effectively responding to these cues, brands can earn the same loyalty that our favorite neighborhood store inspires. These clues are hidden in the data your customers are already leaving behind. Discover how the right tech can take your marketing guesswork to mind reading.
“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”
“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”
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