GUIDE

The Essential Quick-Start Guide to Customer Data Platforms

A marketer’s cheat-sheet for assessing CDP need, readiness, and vendors

Don’t settle when choosing a Customer Data Platform. Download our Quick-Start Guide to help navigate your CDP consideration process.

Get The Essential Quick-Start Guide to Customer Data Platforms

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What’s in the Guide

Learn what could you do with a CDP that activates customer data

Learn

How a Customer Data Platform (CDP) can benefit your organization

Assess

Whether or not your organization is ready to implement a CDP

Identify

The features and functionality you should consider when comparing CDPs

Deliver Game-Changing, Repeatable Growth

The Customer Data Platform Purpose-Built for ROI

CDP offerings are all the rage for mega marketing teams and scrappy startups alike, but not all are created equal. Rather than a patchwork of acquisitions and afterthought add-ons, the Blueshift platform was purpose-built for data unification and activation.


“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”



Russell Middleton
Co-Founder, Zumper

“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”



Stephen Cruz
Lifecycle Marketing Manager, Chatbooks