Our Snowflake integration now provides near real-time bi-directional data unification with Snowflake, intelligent data mapping, self-serve configuration, and multidimensional data activation capabilities in Blueshift. Blueshift’s partnership with Snowflake will drive marketer agility and empower next-generation customer engagement.
This direct integration enables you to ingest Snowflake data as well as real-time behavioral data so your list is always up to date. You will no longer need to have SQL knowledge in order to manipulate data in the Blueshift platform – this will allow you to drive campaigns autonomously without having to go to your IT team. You will also be able to export data from Blueshift back to Snowflake, so your marketing, analytics, and data teams will have a comprehensive view of all the data. This works with all the tools Blueshift has always provided – with immediate access to real-time data, you will be able to effortlessly dive into your campaigns and focus on what’s important.
This feature will be available initially as part of a Limited Beta which will be generally available in later releases. Please connect with your CSM for more details. For more information, check out our documentation.