February Updates


Our team has been working hard over the last month. Check out our new features and the enhancements we made to our platform based on your feedback.

Shared Assets in Drag and Drop Layout Builder

Shared asset templates may now be used in layouts built with drag and drop layout builder. This capability, allows you to re-use your headers, footers, product grids and more as re-usable blocks with layouts you create.

In order to use this, note the shared asset tag identifier from the Shared Assets screen:

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Subsequently, you may use this shared asset tag as HTML text in the drag and drop layout builder:

You will see the shared asset substituted with the correct rendered HTML block when you create an email template out of the layout.

Upload Events via CSV files

You can now upload historic and click-stream events via CSV/S3 or dashboard upload in addition to other existing mechanisms such as js tags, tag managers, mobile SDK, API among others.

In order to use this capability, simply supply a CSV file via dashboard or S3 and complete the validation/mapping steps. Each row in the CSV file would create an event for the specified user.

You may use this capability to bulk upload historic transactions (example: orders completed), or trigger campaigns in bulk based on a list you have pulled. More details on this capability in our documentation site.

Automatic Winner Selection for One-time Campaigns

You can now optimize a/b tests for one-time campaigns with automatic winner selection. With this enhancement, you can add two or more variants that get traffic equally during a test phase (exploration) to some portion of your audience for a set period of time. After the test phase concludes, the rest of the audience would get the winning variant (exploitation) as determined by an optimization metric. The optimization metric for determining a winner may be: open rate, click rate, purchase rate or a custom goal.

With this enhancement, you can run large a/b tests effectively without manually tuning allocations.