EBOOK

Using Trending Content to Drive Sales and Engagement

Marketer’s Playbook

Discover how marketing messages with trending content can be highly engaging, and often show a response rate that is 3-10X higher than newsletters.

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What’s in the eBook

A Marketer’s Playbook

Your best products are trending — and for good reason. Your unique customer base loves what you’re offering, and why not spread that love? Learn how recommendations fueled with trending content wow, and convert, your loyal customers and attract new fans.

Trending Content

Drive higher engagement and purchases by merchandising trending content in your emails, push notifications, and more

5 Steps

How to start merchandising trending content to your users over various marketing channels

Launch

Launch & test trending content and other automated campaigns instantly, and track real-time results

Trending Content with Blueshift

Blueshift makes it extremely easy to launch various forms of marketing, including emails & push notifications, with trending content.


“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”



Russell Middleton
Co-Founder, Zumper

“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”



Stephen Cruz
Lifecycle Marketing Manager, Chatbooks