The Growth Marketer’s Guide to Customer Engagement
Discover the strategies and tactics that make user acquisition, retention, and LTV skyrocket
Growth marketing drives increased user engagement, by extending the boundaries of the product into marketing channels.
What’s in the eBook
Growth Marketing Defined
Growth marketers drive higher user engagement with the product that they are marketing and they achieve this by taking the product into channels that are traditionally considered marketing channels, e.g., email marketing or mobile push notifications.
Tapping into customer behavior — 3 guiding principles for growth marketing
Industry Deep Dives
Retail & Ecommerce, Media & Publishing, Subscription Services, and Digital Travel
Role of AI
AI systems process data in real-time and develop models that understand customer intent and preferences
Growth Marketing Self-Diagnosis
Complete the questionnaire, score yourself, and find out if you are a Growth Marketing Beginner, Pro, or Ninja!
“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”
“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”