Scale Lifecycle Campaigns with Personalized Customer Experiences
Chatbooks turned to Blueshift to automate and scale their customer engagement and lifecycle campaigns because of its ability to easily create triggered campaigns off of live event feeds, the richness of the first-party data, and its ability to seamlessly marry email and push.
Chatbooks easily scaled its first 30-day onboarding automation into a series of personalized touchpoints that drove consistent customer engagement throughout the critical first month as a customer when drop-off is high. They added unique experiences throughout the customer lifecycle with more dynamic abandoned cart messages, win-back series, and seasonal campaigns. Best of all, Chatbooks’ marketers had direct access to customer data, which allowed them to identify new segments and discover new campaign ideas without reliance on their BI team.
The following core capabilities were essential to Chatbooks’ success:
Comprehensive Customer Profiles
Within Blueshift, Chatbooks had access to rich, continuously refreshed customer profiles, which included a range of insightful custom attributes and live event feeds.
Chatbooks marketers had a powerful, easy-to-use segmentation tool in which they could quickly build and test new high-intent segments and launch campaigns to these segments without waiting for their BI team.
Sophisticated Journey Flows
Chatbooks quickly and effortlessly developed sophisticated, multi-stage campaigns that layered in various conditions and tests.
Chatbooks created event-based segments and immediately triggered actions to high-intent customers based on behaviors. They also personalized messages using customer data and photo uploads.
Chatbooks is now looking to take the same success it’s had with data-driven automation on email and Push to SMS and improve their primary customer service channel.