Blueshift Integrates with mParticle
The integration between mParticle and BlueShift enables marketers to understand which customer actions are driving engagement at a highly granular level. By combining your mobile app data with data collected from other channels, marketers can deliver content and offers that are more relevant and more effective.
By combining your mobile app data with Blueshift’s real-time data collected from other channels, including email, mobile push, and website, marketers can deliver content and offers that are more relevant and more effective to each individual user/customer on a one-to-one level.
- Interested in learning more about Blueshift’s integration with mParticle?
- Are you already using mParticle?
- Are you ready to start combining your mobile data with the rest of your channels and take action on an individual level?
mParticle is the the data platform for the world’s leading mobile apps. The top app businesses in retail, travel, social networking, gaming, streaming media, and more use mParticle to collect customer data once and send it to any analytics, marketing, and data warehouse platform. With its turnkey data connections and enrichment capabilities, enterprise-grade privacy and security safeguards, and business end-user friendly audience creation and management tool set, mParticle enables mobile-first companies to harness and act upon their data with greater agility, more control, and higher ROI.
BlueShift enables B2C marketers to build customer unified profiles that leverage real-time behavioral data in conjunction with historical CRM data. The platform also offers predictive capabilities for segmentation and personalization, so you can truly deliver “segment of one” marketing, at scale. Digital marketers, including retailers and content publishers, leverage the Blueshift platform to engage customers via email, mobile push notifications, SMS, display ads and Facebook pages as well as other channels via the Blueshift API.
You can find more information about this exciting integration here!