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Using mParticle for tracking & routing your customer interaction data?
Now you can use Blueshift’s integration with mParticle to deliver hyper-targeted marketing emails and mobile push notifications


easy integration

Integrate in one minute or less

Simply enter your Blueshift API key on mParticle dashboard to get up & running in a few clicks. If you are not a Blueshift customer yet, contact us for getting set up with an API key.

customer segment

Segment customers on a real-time 360-degree view

Use the behavioral data streamed from mParticle plus more in Blueshift’s segmentation engine.Segments update dynamically in real-time.


Launch Triggered Emails & Mobile Push Notifications

Create personalized triggered campaigns in Blueshift, using event data streamed from mParticle


Content & Product Recommendations For Newsletters & Triggers

Use Blueshift’s Personalization Studio in conjunction with mParticle to create recommendations based on every user interaction.

customer attributes

Insert Dynamic Content into your templates

Blueshift makes it easy to insert user attributes & event attributes in your email & mobile templates, and set up filters & conditions using the Liquid template language


End-to-end reporting, customized to your needs

Not only can you track the basic open & click metrics, but also more advanced downstream conversions and custom metrics. Label any of the events you stream from mParticle as a “custom goal” and track how campaigns are influencing this goal.

Relevant Case Studies
and Resources:

Case Study
Case Study: Urban Ladder

Case Study: Urban Ladder


E-book: Personalized Ecommerce Emails

Ebook: Retail Emails


E-Book: Scaling Trigger Based Marketing on Email & Mobile

Ebook: Scaling Triggers


Interested in Learning More?
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