In the News

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Blueshift Named Finalist For “Most Innovative Integrated Marketing Suite” Award

SAN FRANCISCO, CA (PRWEB) JANUARY 27, 2016 Blueshift, the leading provider of Segment-of-One marketing automation solutions for consumer marketers, today announced that it has been selected as a Finalist in the Most Innovative Integrated Marketing…

Marketing software vendor BlueShift raises $8 million

BlueShift aims to expand sales and marketing of software designed to let retailers tailor messages based on shoppers’ purchase patterns and browsing behavior. BlueShift, a marketing software company that helps retailers tailor their messages…

BlueShift raises $8 million to make B2C marketing automation more personal

Blueshift, a B2C marketing automation vendor, has raised $8 million in series A funding. Most marketing automation solutions address the B2B market, but B2C marketers increasingly desire similar automation capabilities. Additionally, most…

Ideel Manages Customer Marketing With Blueshift

Ideel, a Groupon company, has deployed Blueshift to power its transition from legacy email marketing to behavior-based consumer engagement and nurturing across multiple channels and platforms. Ideel has millions of email subscribers and…

B2C marketing automation vendor BlueShift lets ecommerce marketers reach “segment-of-one” personalization

Marketing automation has proven value. Four in five users think it’s worth the investment. 80 percent see leads increase and 77 percent see conversions increase. But most marketing automation offerings are: • B2B-focused • Email-centric •…

Blueshift Wins TiE50 Award, Recognized as a Leading Technology Startup among over 2700 contestants

SAN FRANCISCO, May 20, 2015 /PRNewswire/ -- Blueshift Labs, the leader in Predictive Segmentation & Marketing Automation, has been selected as a "2015 TiE50 Winner" at TiEcon 2015. The annual award honors the 50 most promising startups,…

Big data powered marketing SAAS company Blueshift Raises $2.6M from Nexus VP and others

Blueshift Labs, a big data-powered marketing SaaS company, today announced that it has raised a $2.6 million Series-Seed round led by New Enterprise Associates (NEA) and Nexus Venture Partners. The round saw participation from angel investors…

Blueshift Raises $2.6M to Help Ecommerce Marketers Convert Visitors to Repeat Buyers

Blueshift Labs, a big data-powered marketing SaaS company has raised a $2.6 million Series-Seed round led by New Enterprise Associates (NEA) and Nexus Venture Partnerswith participation from angel investors including Tim Kopp (former CMO of…

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