How to Become a Personalization Ninja and Delight Every Customer

Brian Monahan, former Head of Marketing for Walmart.com, shares lessons learned from his experience deploying personalized communication across multiple customer touchpoints and how to serve up 1:1 experiences on email, website, mobile push, and display advertising.


Brian Monahan
Head of Marketing, Pinterest

Rajiv Bhat
SVP, Data Sciences & Marketplace, InMobi


47 Minutes

Design Hyper-Personalized Messaging Across Any and Every Channel

Discover how leading executives, from Walmart and Blueshift, craft marketing programs that reach customers at a 1:1 level — and at scale — with VentureBeat.

What You’ll Learn:

  • The importance of real-time behavior tracking
  • Six common personalization pitfalls legacy technologies struggle with at scale
  • The most important thing to remember when marketing to your customer

Additional Resources


Make the Shift Today

See how Blueshift makes sophisticated marketing simple through multi-channel activation and AI.