Overcoming Email Deliverability Hurdles with SparkPost

Join Kimberly Paxton, Head of Deliverability from Blueshift, and April Mullen, Director of Strategic Insights from SparkPost, to understand the core elements of strong deliverability and how to combine deliverability analytics with email delivery best practices to drive engagement and growth.


Kim Paxton
Head of Deliverability, Blueshift

April Mullen
Director of Strategic Insights, SparkPost


May 28 // 2020


45 Minutes

How to Future-Proof Your Email Deliverability Strategy

The COVID-19 pandemic has changed daily operations for nearly all of us. During this time, communication with your customers and subscribers will be vital for retention and acquisition. As businesses shift to a completely digital marketing strategy, more emails will be sent than ever before and customers inboxes will become increasingly flooded. Join our email experts for key tips to ensure your emails make it to the inbox — even in uncertain times.

What You’ll Learn:

  • How email deliverability can affect your entire business.
  • What factors weigh into place among top-tier ISPs.
  • How to navigate new laws and regulations around sending.
  • How to set up a solid monitoring program and keep your mailing lists healthy and engaged.

Additional Resources


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