Webinar On-Demand

MarTech Web Sesh: Driving Customer Engagement in a Distracted World

There are more companies than ever vying for your customers’ attention. Within our always-on world of social media, streaming platforms, and mobile devices your customers are rarely more than 3 feet away from another message or another distraction.

MarTech WebSesh: Driving Customer Engagement in a Distracted World

DATE

AUGUST 5, 2021

DURATION

1 Hour

Hear from Marketing Pros

As a leading streaming platform, Discovery+ is tasked with the challenge of keeping customers engaged with the right content personalized for their preferences and platforms. In this webinar, Fredrik Salzedo, Director of Retention and CRM at Discovery+ EMEA will chat with Stuart Gordon, Vice President of Blueshift, EMEA about how they are solving this difficult problem.

In this Session You’ll Learn:

  • How principles of omnichannel personalization apply to all companies, not just streaming companies
  • How to crawl, walk, run to omnichannel personalization
  • How personalization at scale is possible

Additional Resources

Make the Shift Today

See how Blueshift makes sophisticated marketing simple through multi-channel activation and AI.