Programmatic CRM is a technology that enables marketers to be customer-centric and leverage real-time behavioral data to reach every customer on an individual level throughout all of your marketing channels. Bringing Programmatic CRM into your marketing stack enables marketers to finally automate the delivery of consistent and delightful user experiences on every channel with true scalability and greater results.
Reach the perpetually connected consumer across all channels at the moment they are most inclined to engage with you brand.
The building blocks of Programmatic CRM
Programmatic CRM is built up a number of key components that work together to Engage with Segments-of-One:
- Real-Time Triggers to engage customers based on their actions
- Cross-Channel Reach to be customer-centric, not channel-centric
- Personalized Recommendations to tailor recommendations to user behavior
- Dynamic Audiences for segments that update with every customer interaction
- Measurability to deliver end-to-end reporting on engagements and conversions