Gartner Names Blueshift a Cool Vendor in “AI FOR MARKETING”

While AI may sound like another buzzword, it’s proven to provide tangible, measurable ROI to marketers. That’s why yesterday leading analyst firm, Gartner, released its first ever report titled, “Cool Vendors in AI for Marketing,” by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom. This Cool Vendors report evaluates interesting, new and innovative vendors, products and services in AI for marketing, and Blueshift was selected and featured as an innovative new company!

Gartner’s report points out, “AI’s capacity to transform marketing is obscured by a fog of hype, but the breakthroughs are real. Marketing technology leaders need to engage in AI initiatives or risk being blindsided by disruptive AI-enabled competition.”

Blueshift has built it’s AI-first platform to help marketers drive growth and customer engagement by using AI to both automate and make better, quicker decisions about the “Who, What, When & Where” that will generate the greatest ROI from their cross-channel marketing. Specifically, by harnessing and analyzing streams of real-time customer, campaign, website, transaction, and product data it enables marketers with:

  • Predictive Audiences (“Who”): Selecting the best customers to target for a marketing campaign.
  • Predictive Recommendations (“What”): Determining the right piece of content, offer or product to show each unique customer based on where they are in the customer journey.
  • Predictive Engage Time Optimization (“When”): Optimizing campaign delivery to the times when each unique customer is most likely to engage.
  • Predictive Channel-of-Choice (“Where”): Delivering campaigns on each unique customer’s channel-of-choice.

By combining these elements, Blueshift helps transform multi-channel campaigns, currently designed with cumbersome manual rules, into AI-enabled orchestration based entirely on a customer’s self-directed journey. This enables marketers to seamlessly scale personalized campaigns.

In the report, Gartner highlights that Blueshift achieves this because “its solution combines capabilities typically found in disparate marketing technologies, such as customer data platforms, marketing automation and personalization engines, into a central real-time, AI-driven offering. As a result, marketers can define parameters and develop dynamic creative instead of spending hours building out intricate multi-channel journeys with rigid templates.”

It is a great honor to be named a Gartner “Cool Vendor” for AI in Marketing. Our vision has been to put AI into the hands of every marketer. We are excited that Blueshift’s AI-Powered platform is helping cutting edge marketers transform customer engagement at every step of a multi-channel journey.

Gartner’s report is a great resource for CMOs and marketers seeking to harness large volumes of fast-moving data and the latest technologies to drive customer engagement and marketing ROI.

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Watch the webinar AI-Powered Brands

Learn how nimble, high-growth consumer brands use AI-Powered marketing to spark customer engagement and ignite revenue. Watch The AI-Powered Brand Webinar.


 

over 75% of businesses have seen an increase in revenue tied to their use of AI in their marketing.

Blueshift featured on ZDNet: AI, Marketing, Revenue, and GDPR


The full article, “Survey shows that three-quarters of businesses improve revenue with AI”, can be found here on ZDNet:
https://www.zdnet.com/article/survey-shows-that-three-quarters-of-businesses-improve-revenue-with-ai/


AI-Powered marketing generates more revenue

In this coverage by Eileen Brown (@eileenb) from @ZDNet of our latest research report titled “Activating Customer Data for AI-Powered Marketing” (Download it here), over 75% of businesses have seen an increase in revenue tied to their use of AI in their marketing. In short, brands who aren’t using AI in their marketing are actually leaving money on the table.

Percentage of respondents that exceed revenue goals

Respondents that exceeded revenue goals

The right data is your first-party data

“The ‘right data’ to use is first-party data, gathered from their own customers acquired with the customer’s consent and trust.”

These leading brands have already come to realize that “the ‘right data’ to use is first-party data, gathered from their own customers acquired with the customer’s consent and trust.” They have embraced the seismic shift towards first party data, the explicit consent needed, and the ability to actually collect and using relevant data.

Customer data, GDPR, and AI

As anyone who handles customer data knows, GDPR is here, and companies will be held accountable for maintaining compliance. Having a strong customer data strategy not only helps with GDPR compliance, but will be the key to using AI in your marketing.

The Age of AI-Powered marketing is already here.


Read the full article:
https://www.zdnet.com/article/survey-shows-that-three-quarters-of-businesses-improve-revenue-with-ai/


Download the full report here:
Download Blueshift's report on the state of AI, Marketing, and Customer Data - lots of marketing stats

Blueshift is committed to being ready for the GDPR well before the May 25th timeline. This is a continuation of our previous and current efforts to handle EU data in a way that complies with the current regulations

GDPR Compliance with Blueshift

The European Union’s General Data Protection Regulation (GDPR) is slated to go into effect starting on May 25, 2018. This new regulation builds on previous EU efforts to strengthen the security and protection of the personal data of EU residents, and is billed as the “the most important change in data privacy regulation in 20 years”. If you are a EU based business, or even a global business with consumer footprint in the EU, you need to take steps to be compliant with the new regulation.

Blueshift is committed to being ready for the GDPR well before the May 25th timeline. This is a continuation of our previous and current efforts to handle EU data in a way that complies with the current regulations (including our participation in the Privacy Shield Framework).

Not only will Blueshift be ready for GDPR, we are also making tools available for you to comply with GDPR. Specifically, we will support our customers in two ways:

  • We will provide an updated Data Processing Agreement (DPA) that reflects the requirements of the GDPR and ensures compliant data transfer with storage outside the EU
  • We will offer new product capabilities to help you be compliant when your end-customers plan to exercise their rights around accessing the data and to be “forgotten”.

Understanding GDPR

Compared to previous regulations, GDPR imposes more stringent requirements on businesses. For instance, under GDPR, end-customers (“data subjects”) have the following rights:

  • Right to Access: Provide end-customers (“data subjects”) the right to review & correct their data.
  • Right to be forgotten: Enable customers the ability to request your business to erase all (or some) of their data.
  • Data Portability: Enable customers to take their own data elsewhere, by providing a copy in a commonly used and machine readable format.

A more detailed list of rights can be found here.

GDPR imposes a set of requirements on Data Controllers (i.e. entities that track or monitor EU residents and decide why and how data is collected and processed), as well as on Data Processors (entities that process data on behalf of Data Controllers).

Failure to meet the requirements can result in penalties of up to 4% of annual global turnover or €20 Million (whichever is greater). Further, the regulations apply to all companies processing the personal data of EU subjects, regardless of the company’s location.

How We Plan to be GDPR Compliant

As our customer, you are likely to be a Data Controller, and one of your requirements is to only work with compliant Data Processors.

We plan to be compliant with GDPR by taking the following measures:

  • Updated Data Processing Agreement (DPA): We plan to roll out an updated DPA for our customers, reflecting the additional requirements of GDPR
  • Secure data transfer and storage outside the EU: Transfers of personal data outside the European Economic Area (EEA) are permitted if certain safeguards are in place. Our new DPA contains the EU Model Clauses, which are industry standard for data safety. This means that Blueshift agrees to protect any data originating from the EEA in line with European data protection standards. 
  • Technical and organizational security measuresBlueshift takes a holistic approach to security, including measures built into our product as well as organizational measures. Some of the measures we take include securing your data in transit and at rest, restricting and securing data access, providing continuous incident monitoring, performing regular vulnerability testing, and conducting regular security training.  We also participate in Truste’s Privacy Certification Program.
  • Processing the data in accordance with Data Controller instructions: As has always been the case, we only process personal data according to instructions from the controller (our customers). 
  • Prompt breach notificationsIn line with our current policies, Blueshift will promptly inform you of any incidents involving your users’ personal data. 

Helping you achieve compliance

In addition to ensuring that Blueshift is compliant with GDPR, we are also rolling out new capabilities that help you achieve compliance as a Data Controller. Some of the rights available to EU Residents as Data Subjects are hard for Data Controllers to manage, due to the limitations of certain systems. Specifically, it is hard for most businesses to implement processes that ensure the right to erasure (the right to be forgotten), the right to object, and the right to restrict processing.

Our customers use Blueshift to unify their customer data (along with deriving customer insights on the data, and finally activating the data and insights through cross-channel campaigns). Because of this, we are in a unique position to help you achieve compliance with GDPR.

We plan to roll out the following enhancement in our product before May 25 that are geared towards helping you a Data Controller:

  • Deletion and automatic suppression: We are adding a /delete endpoint to our existing user API. Issuing this call for a given userId ensures that all personal data related to the userId is deleted from the index of customer data that Blueshift maintains for you, and any future data related to the userId is also suppressed from the index. As a result, the data will not make its way to any marketing action in Blueshift.

Additionally, the following existing capabilities of Blueshift enable you to comply with accessdata portability, and rectification rights:

  • CSV Export of End-Customer Data: You can use the segment export functionality in Blueshift to download user data in CSV format. Under the GDPR, EU residents have a right to access their personal data and are entitled to obtain their personal data in a commonly used format, such as a CSV file.
  • Update (Rectify) End-Customer Data using API or CSV: The GDPR also empowers individuals to correct any personal data that is deemed inaccurate or incomplete. You can rectify user data in 2 ways:
    • Identify Event:  You can fire an “Identify” event to update the data
    • CSV upload: You can also rectify the data using the user upload functionality.

Closing Thoughts

Regulations like GDPR are an important step in making sure that businesses treat customers with respect. GDPR’s guidelines around consent will force every brand to start valuing first party customer data, where the customer has explicitly opted in not only to the collection of the data, but also to the use of the data in marketing. Respectful use of customer data will be critical to delivering delightful brand experiences, and building trust with consumers.  

Friday Five

Friday Five: #Human+Machine #FinTech #AIFirst #12_Ways_to_Boost_CX #UK

Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed.


Human+Machine and CX+AI: Insights from Forrester CXSF

“All of you in this room are slowly and inexorably going out of business.” – George Colony, Founder & CEO, Forrester

No, it is not the robots-coming-for-your-job kind of going out of business. But,

“Customer is becoming an empowered force in a changing economy. Two factors that will determine success in this new era: 1) Customer experience and 2) Artificial intelligence”

Insights from Forrester’s day 1 of CXSF event. One more thought provoking quote from the event, “Personalization, generally, sucks. I don’t understand why. I’ve been in this business for 20 years and I’m seeing little more than recommendations. There’s no longer an excuse.” – RJ Pittman, eBay Chief Product Officer

What is your excuse? For more insights on AI, the future with Human+Machine and how customer experience and AI  will determine your success, tune in to Forrester CXSF event.

 


12 ways AI could boost your customer relations

AI based marketing, personalized website experiences, personalized emails, personalized upsells and cross-sells, predictive analyses – just a few ways AI can boost customer experience. Isn’t customer experience the one thing that matters to win today?

“As more companies start sending emails to their customers, forward-thinking marketers are going to want to stand out through further personalization. If you only send the content that the customer is interested in, they are more likely to click and read the emails.”Jared Atchison, WPForms

AI enables you to do personalized marketing across all channels. See 12 ways AI could boost your customer relations

 


AI for financial planning

Consumer finance is characterized reams of data. Processing this from multiple sources can take months.

“If the internet is the superhighway for the rapid transit of information, then artificial intelligence is the E-ZPass that helps you become even faster and more efficient.”

AI helps to know so much about a client — what they want and what they need — you can be exponentially more effective in creating the experience that will move them forward in their financial life and drive your firm’s success. See more on the new opportunities AI brings for financial planning. Watch how a forward thinking consumer finance company, #LendingTree uses AI to give individualized value to every user.

 


UK perspective on Artificial intelligence: Hype, hope and fear

A Welsh company is using AI to detect North Korean bio-weapons. Governments are taking deep interest in the possibilities with Artificial Intelligence.

“We are accustomed now to technology developing fast, but that pace will increase and AI will drive much of that acceleration.”

Among all the hype, hope and fear, a UK commissioned report estimated that #AI could add an $814bn to the UK economy in the next 20 years and an earlier study by McKinsey estimates an addition of $126B to US economy in next 10 (not 20) years. Read more from this report on how UK sees potential in AI.

 


Blueshift in the news: AI-first marketing could help brands perfect the customer experience

And finally, Blueshift in the news. Curious why so much hype about AI now when it seems to exist forever.  Today’s AI moved from edges to the core.  What does that mean? Hasn’t it moved from simple driver-assist to the center of self-driving cars?

“According to Gartner, customer experience is the new battlefield for competitive advantage. In the AI-first world, the only survivors on this battlefield will be the ones who embrace AI at the core of their marketing and customer experience strategies.”Vijay Chittoor, Blueshift co-founder & CEO

See how AI-first marketing could help brands perfect the customer experience.

 


Friday Five

Friday Five: AImyths, Putin_And_Obama_About_AI, AIQuotes, MITStudy, IconicFirms, Blueshit_AI_Patent

Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed.


12 AI Quotes Everyone Should Read

Do you believe Alan Turing was true in his prediction below? Imitation Game, a story about his life is one of my all time favorite movies and has several quote-worthy quotes that I would recommend you to check out about machines, AI and life.

“I believe that at the end of the century the use of words and general educated opinion will have altered so much that one will be able to speak of machines thinking without expecting to be contradicted.” (1950)” – Alan Turing, 1950

AI as a key to unlock power” – Vladimir Putin

Wonder what Putin means by that. Interested in what other leaders have to say about AI? Read what Obama, Elon Musk, Mark Zuckerberg, Larry Page and Sergey Brin said about AI.


MIT Study Reveals How ‘Iconic’ Firms Use AI

Guess what’s holding companies that invested in AI from fully deploying it. The answer is, not sharing customer insights across the organization. If companies want to put customer experience at the forefront, sharing customer data should be a high priority.

The first benefit is in “a step-change increase in efficiency: by gathering customer data (a time-consuming process” – Felix Liu, Alibaba

See more on how iconic firms embrace technology to improve CX from the MIT report: Getting to Iconic: How world-leading brands balance talent and technology for CX excellence.


Mythbusting the future of AI in financial services

Third week in a row we are feature AI myth busters. It is a no wonder with all the hyper around it. It is a wait-and-watch to see how partnerships and AI will transform financial services. Meanwhile, what caught my eye in this article is,

AI is about solving specific problems using data and fancy maths, and isn’t even close to abilities like self-awareness, common sense and creativity

Read more on how AI can influence the financial industry and check if your AI myths are answered in this post


How to become savvier with your marketing by implementing AI techniques

Like the article points out, Netflix, Amazon and Google have nailed customer experience and predictive recommendations with AI. From chatbots and customer engagement to content curation, AI can help marketers improve ROI

Artificial Intelligence powered tools can gather data, build a predictive model, test and validate real customers. When these techniques are combined, customers will become more engaged and loyal leading to higher lifetime value and increased company profits.

Read more on how to become savvier with artificial intelligence


Blueshift in the news: Blueshift Receives Patent for AI-Powered Marketing

And finally, we are very excited to share that Blueshift has been awarded a patent for innovation in AI powered marketing to deliver real-time 1:1 customer experiences at scale

Brands continue to generate more and more customer data in the form of behavioral ‘events’, that represent customer interactions on digital, mobile and social channels. AI is the key to activating this fast moving stream of event data and delivering segment-of-one personalization on every channel” – Manyam Mallela, Blueshift co-founder & Chief AI Officer

Read more on how Blueshift is innovating to translate customer data into 1:1 experiences.


Blueshift Awarded Patent

Blueshift’s Patent Brings Industry-Changing Innovation to AI-Powered Marketing

We are very excited to share that Blueshift has been awarded a patent for innovation in AI powered marketing to deliver real-time 1:1 customer experiences at scale: Patent No. 9779443 from the United States Patent and Trademark Office for “EVENT-BASED PERSONALIZED MERCHANDISING SCHEMES AND APPLICATIONS IN MESSAGING”

The patent aligns with our vision to be the leader in helping companies deliver unique experiences to their customers with cutting edge technology built for forward thinking marketers.

“Customer Experience is the new battlefield for competitive advantage. In an AI-first world, the only survivors will be the ones who embrace AI at the core of their marketing and customer experience strategies.”Vijay Chittoor, CEO Blueshift

Blueshift’s patented method builds an “Interaction Graph” from the event data along with historical customer data and the brand’s catalog of products or content, and uses the graph for continuously computing various forms of AI-Based predictions and recommendations (“personalized merchandising schemes”) continuously. The patented technology also integrates these predictions into customer experiences on channels like email, direct mail, SMS, websites or mobile app notifications, enabling brands to seamlessly use the power of artificial intelligence to deliver 1:1 personalized experiences.

In order to meet today’s marketing and customer challenges, AI must be at the core. With customer data exploding across all channels, customers demanding personalization, and organizations stretched for resources – there is no doubt that brands need AI to organize and execute on the mountains of data to deliver a rich customer experience.

Blueshift’s patented technology was built from the ground up with flexible data models, modern architecture to handle real-time and historic events, continuous learning, and seamless integration with cross-channel automation to deliver the flexibility, adaptability, and control that modern marketers need today to stay competitive.

See more on how Blueshift activates customer data with innovative Interaction Graph technology that continuously learns with customer behavior, and why built-in AI is a must-have for marketers.


Contact Us to put the power of patented AI-powered marketing to work for you.


 

CIO to CMO

CIO to CMO: Your AI is Only as Good as Your Data

“Artificial intelligence is only as smart as the data it receives, which means that the biggest gains you can make in quality will come from improving data input.” – Vijay Chittoor, CEO, Blueshift

 


This is an excerpt from an article that originally appeared on CIO.com.

In a recent article on CIO.com, our CEO, Vijay Chittoor, provided insights into how today’s CIOs will empower CMOs through rich data to power new AI designed for marketing. Today’s CMOs and marketing leaders are being pushed further and further into a “technologist” role, often sacrificing the time and resources needed to create powerful messaging and overall strategy.

As the article illustrates, marketers are bogged down, there’s a mountain of data, and a need to efficiently analyze and take action on the data. AI poses the solution for marketers to get out of “tinkering” and get into actually producing more from their data. It’s not a matter of not having access to data, it’s knowing how to structure and USE the data.

“The data required for AI to do its magic already exists. Our online behavior is constantly being monitored. The data traces we leave behind are compiled and analyzed by machine learning programs to find patterns. For example, it may find that people who search for orange sweaters in October are also highly likely to want to buy a pumpkin flavored coffee drink, and are most likely to make that purchase if they are served with a mobile ad at 8:00am, before they head to work.

The key, of course, is data. The more comprehensive the data, the more precise and effective a campaign can become.”

Read the full article here.

Blueshift Live Personalization Launch

Rise Above the Noise with Blueshift’s new AI driven Live Personalization

Today we announced the availability of AI driven live personalization for websites and mobile apps. Along with previously announced capabilities for marketing applications like Email, Mobile Push notifications and SMS, the new release enables marketing & product teams to operate on a unified customer view, driving AI Powered customer journeys across every channel.

Why is live personalization important?

Users today have an abundance of choices. They get frustrated when they see content or offers that have nothing to do with them. If they can’t find what they are looking for, they jump to a competitor’s site/app. Users expect brands to get them. Period.

Personalization is a must. There is no doubt about that. However, personalization is not just about sending personalized emails or recommendations across push channels. It’s an end-to-end customer-centric experience – across all channels along the entire customer’s life cycle. Brands that do this, differentiate themselves and gain customer loyalty.

“Your website and mobile-app are the center of this customer experience.”

Website personalization

Website personalization is creating dynamic and highly engaging experiences in real time. Examples of brands that have centered their user experience around site personalization are Netflix, Amazon and my recent favorite, Stitch Fix. Site personalization helps you increase brand loyalty, cross sell/up sell offers, engage and nurture visitors – leading to increased revenues. Three simple ways for you to incorporate website personalization are:

  • Dynamic and real time segmentation
  • Content and product recommendations
  • Customer life cycle specific content

 

Mobile web and in-app personalization

With more than 4 million apps to choose from the app-stores, personalizing mobile experience is the only way to drive stickiness. Examples of brands that do great in-app personalization are Starbucks, Nike and Airbnb. Three simple ways for you to do in-app personalization are by adding:

  • Personalized content
  • Personalized recommendations
  • Location based personalization

 

Challenges in delivering Live Personalization:

To deliver live personalization, you need to track customer behavior in real time – such as in-the moment browsing behavior, content downloads & purchases, or interactions with emails and mobile. You need cross channel management and the ability to deliver personalized experiences at scale. Existing point solutions do not meet these requirements and often need additional resources.

Blueshift’s AI powered live personalization for website and mobile apps

Blueshift’s latest release allows website and mobile personalization in real-time and at-scale, without depending on IT resources. Blueshift’s solution allows you to get

360 degree view of your customers: Get up-to-the moment view based on demographics, behavioral and transactional data across all channels – so you can deliver the most relevant content – in real time. Use Blueshift’s Predictive Segmentation engine to create segmented content on websites and mobile apps.
AI powered recommendations: Predict what your users need before they know and delight them with content and products most relevant to them to drive repeat purchases and transactions.With the new release, recommendations can be retrieved using APIs or widgets for Live Personalization.
Cross channel orchestration: Blueshift’s campaign engine & template capabilities enable teams to rapidly build, measure and test personalized content on several marketing channels. Add deep links from from email/SMS/Push messages to lead customers to personalized landing pages or in-app content. Customers can seamless move between channels driving your conversions.

 

“Blueshift’s mission has always been to help companies activate their customer data using AI, to drive Segment-of-One personalization on every channel. We are excited that we are now helping our customers drive personalization on websites & mobile apps in addition to their outbound marketing channels” said Vijay Chittoor, co-founder & CEO of Blueshift.

Rather than having separate solutions for data and personalization, Blueshift’s platform uniquely brings data, AI and cross channel orchestration in one platform that allows marketers and product teams to deliver live personalization at scale.

Get started with Blueshift’s live personalization.

Blueshift partners with branch to offere personalized deep linking for email, mobile

Branch and Blueshift: Enabling seamless cross-channel personalization

With Blueshift’s personalization and Branch’s deep linking capabilities, marketers can now deliver  frictionless personalized experiences to their users across all channels.

Let’s take the instance of Jane. Jane is browsing through email on her mobile phone during her short break, and an email promotion for a weekend get-away grabs her attention. Clicking on the email leads her to the app’s home page where she spends a few secs looking for the promotional offer. Frustrated, she moves on to the next email assuming the get away is not meant to be, and makes alternate plans for the weekend. Not only did Jane not convert, she also had a frustrating experience with the app, making it less likely for her to go back.

In the example above, if Jane did not have the app installed, she might have been taken to the right page on the mobile website in her browser, albeit without any of the advantages of frictionless transaction on the app. Just like mobile websites have URLs that can “deep-link” to the right content, marketers need the ability to deep-link into mobile apps. Additionally, they need the ability to automatically detect if the customer has an app installed, and route the customer appropriately to the deep-linked content on the website or the app.

That is why we are excited to partner with Branch, the leader in deep linking. Combined with Blueshift’s personalization and recommendation capabilities on email, mobile apps and mobile websites, this provides the modern marketer a way to deliver seamless personalization to the perpetually connected customer.

Deliver frictionless experience with deep links

Deep links automatically take a user to in-app content or to the web if the app is not already installed. Mobile apps with deep links show 3x higher conversion. Blueshift supports deep links at scale in both email (for web and mobile) and SMS/push notifications and provides full attribution from first campaign to final conversion.

Here is an example of Blueshift’s native support for deep-linking:

 

Deepen engagement with personalization

Unlike other marketing platforms, Blueshift’s AI powered platform listens to every behavior in real-time and allows you to automatically add personalized content and products that are most relevant to the user in any channel. You can lead users to personalized in-app content or landing pages by adding deep links to your email, SMS or push notifications – driving higher conversions across. Track and optimize campaigns as you go with full attribution across all your channels.

With data, automation and AI – all in one platform, and integration with Branch.io, Blueshift allows you to deliver highly relevant and frictionless cross-channel experiences that lead to higher engagement, conversion and thereby, revenues.

AI in the drivers seat

Getting AI into the Driver’s Seat of Marketing

While AI is receiving a lot of hype these days, applications of AI and machine learning have been around for a long time. What has changed however, is that AI finally has the potential to stop being a mildly helpful and sometimes annoying backseat driver, and finally operate in the driver’s seat.

This is happening, quite literally, in the world of automobiles, with the advent of self-driving cars. What does it take to make the same transformation happen in other domains?

I shared my thoughts on this subject with TheNextWeb in a feature titled “Why artificial intelligence is stuck in the backseat“. I talked about how “A.I. in marketing technology is the same as A.I. anywhere else. Self driving cars are finally becoming a reality because of a massive amount of map and street view data that helps the A.I. anticipate every possible scenario. Professionals in any industry must prioritize higher quality data input to get A.I. out of the backseat.”

At Blueshift, we focus on putting AI in the driver’s seat of marketing. Compared to Marketing Automation 1.0, which was simply pushing buttons, putting AI in the driver’s seat of marketing helps brands deliver 1:1 Customer Journeys at scale.

Read the full article at TheNextWeb: “Why artificial intelligence is stuck in the backseat