Blueshift Customer Stories: Skillshare Boosts Enrollment 89% with AI-Powered Personalization

When it comes to picking online classes, abundance of choice can often slow the process, or sometimes even halt it completely — especially when it comes to a class catalogue as broad as Skillshare’s. As their online learning community’s base expanded and the class catalog grew even larger, the team realized that if they wanted to engage students, they’d have to find a way to quickly serve each individual with classes tailored to their unique goals and interests.

Building vs. Buying Personalization

The Skillshare team initially tried to build their own solution, spending both significant time and resources on the initiative. But an in-house solution built by in-house engineers ultimately proved to be inaccessible to the marketing team, and needed a manual update for each campaign.

They went back to the drawing board, listed their requirements for an external solution, and chose Blueshift for its out-of-the-box algorithms, ability to tailor course recommendations, scale personalized campaigns, and continuously test and optimize without any heavy lifting from the marketing team — or any team. In no time, they were able to accomplish more than they’d ever done before.

“AI marketing helps Skillshare’s marketing team appear larger than it is,” said Brooke Young, Senior Marketing Manager. “We are a lean team and having Blueshift helps us present ourselves and speak to our customers in a more sophisticated way like companies 10X our size.”

AI = Increased Enrollment and Engagement in 90 Days

The Skillshare team started seeing ROI within 90 days of enlisting the power of AI, all without having to rely on their engineering team. Results like an 89% increase in enrollment rates, a 33% increase in engagement rates, and a slew of all-new campaigns that only took 10 days to launch.

“We’ve never had a shortage of good ideas,” added Brooke. “There were just too few hours in the day and too much reliance on other teams to execute them. Blueshift has allowed our lean marketing team to be nimble and self-sufficient. We now have the power to spin up any advanced campaign idea quickly and test it on the fly.”

Discovering New Opportunities

By automating so much of the process, Blueshift gave Skillshare’s marketing team the opportunity to explore additional projects. They started by testing all the new ideas on their shortlist, including complex campaign strategies with multiple segments and different content versions for each.

To learn more about how Skillshare is achieving results like these, download the full case study. Or, if you’re ready to start investigating how AI might help grow your own marketing efforts, you can request a demo.

Blueshift Customer Stories: Hospitality Brand, Suiteness, Grows Bookings 2x with AI

When it comes to travel accommodations, suites are the equivalent of flying first class. There’s a ton of space, comfort levels are high, and the amenities are endless.

Also like first class? The price tag. But a company called Suiteness aims to make this exclusive experience more accessible and wallet-friendly. Groups of four or more can use the service to book a luxury connected suites online for less, complete with a personal concierge for help with exclusive restaurant and club reservations, unique experiences — all the bells and whistles.

When their no-brainer offering hit the hospitality scene, Suiteness’ lean marketing team needed a way to deliver rich, timely, personalized end-to-end travel experiences as it grew and diversified its user base, partners, and markets. They turned to Blueshift.

Personalize, Automate, and Scale with AI

With the Blueshift platform, the Suiteness marketing team quickly built out core activation, conversion, and retention campaigns, including a Welcome Series, Abandoned Browse and Cart, and Member Reactivation. In other words, the entire customer engagement flow was re-imagined and executed successfully — all within a month.

The results? Outstanding.

“Thanks to Blueshift’s AI-backed platform, our content is more relevant to the consumer – this is evident in the 170% growth in conversions from email,” said Divya Mulanjur, Head of Email & Content Marketing at Suiteness. “I’m amazed how many customer programs we’ve been able to automate, optimize, and scale in a short time without needed to pull in other teams. The intelligence and recommendations have allowed us to understand our customers and speak to them on an individual level.”

Next Steps

With all their campaigns on autopilot, the Suiteness team was free to start re-focusing their collective brainpower on ideating and optimizing new experiences. Next on the list: using Blueshift’s other capabilities, such as geolocation, to recommend suites in nearby locations, and adding triggers and touchpoints.

Meanwhile, the company has been enjoying some well-deserved recognition for their Blueshift-powered email series, including:

Take an in-depth look at how Suiteness achieved success by downloading the full case study, or, if you’re ready to start investigating how AI might help grow your own marketing efforts, you can request a demo.

Urban Ladder

4x Conversion Lift: Urban Ladder Finds The Secret Sauce to Reach Online Furniture Shoppers

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Urban Ladder is a leading online furniture and home decor company that provides a curated shopping destination for your home. Their modern designs and uniquely styled products attract millions of customers and has propelled them to be the #1 source for furniture in India. With millions of customers coming to their site via multiple channels and interacting with their catalogue of over 4,000 products across 50 different categories, they found it hard to market to all their customers while staying true to their promise of a personalized experience.


“With Blueshift, we have launched very personalized triggered campaigns on email & mobile app push notifications. We are seeing significant improvements in conversion rates on these marketing campaigns which are highly targeted and relevant for the users.”

Ashish Goel, CEO of Urban Ladder

 

Urban Ladder turns to Blueshift to help address its issues

Urban Ladder’s unique design at the heart of every marketing message

Urban Ladder’s unique design at the heart of every marketing message

Urban Ladder has a distinctive brand and look which had to come across in every channel they market across. With a web based store and a mobile app, they had a hard time tying in multiple data sources into a unified customer profile in real-time. They needed a robust recommendation engine for their 4,000+ product catalogue consistent with each person’s browsing and purchase behavior. Handle personalization to varied sales cycles, like furniture which tends to have long consideration cycles rather than home decor, which can be impulsive.

 


Blueshift’s Solution

urban-ladder-out-of-stock-notification-with-recommendations-of-other-products

Blueshift provided the ability to unify each user’s behavior data across mobile and email for a complete 360-degree view of the customer. It enabled Urban Ladder to deliver a consistent user experience across all channels that represented their brand along with powerful recommendations and simplified paths to purchase.

After a quick integration Urban Ladder was able to launch cross-channel triggered campaigns for welcome series, abandonment, post purchase, complete-the-look cross sells, and product recommendations based on user behavior in just a few days.

 

 

 

Urban Ladder using the “back in stock” product alert in their newsletters powered by Blueshift.

Urban Ladder using the “back in stock” product alert in their newsletters powered by Blueshift.


 

Conclusion

Urban Ladder Realizes a 4x lift in conversions and a rapid time to value outperforming all other vendors
Urban Ladder now delivers a delightful user experience across mobile & email by combining their in-house creative team and Blueshift technology. Using the 360-degree customer profile powered by Blueshift as the foundation of their customer data and utilizing deep segmentation capabilities of Blueshift, Urban Ladder has seen 4x higher conversion rates over previous tactics.

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