Gartner Names Blueshift a Cool Vendor in “AI FOR MARKETING”

While AI may sound like another buzzword, it’s proven to provide tangible, measurable ROI to marketers. That’s why yesterday leading analyst firm, Gartner, released its first ever report titled, “Cool Vendors in AI for Marketing,” by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom. This Cool Vendors report evaluates interesting, new and innovative vendors, products and services in AI for marketing, and Blueshift was selected and featured as an innovative new company!

Gartner’s report points out, “AI’s capacity to transform marketing is obscured by a fog of hype, but the breakthroughs are real. Marketing technology leaders need to engage in AI initiatives or risk being blindsided by disruptive AI-enabled competition.”

Blueshift has built it’s AI-first platform to help marketers drive growth and customer engagement by using AI to both automate and make better, quicker decisions about the “Who, What, When & Where” that will generate the greatest ROI from their cross-channel marketing. Specifically, by harnessing and analyzing streams of real-time customer, campaign, website, transaction, and product data it enables marketers with:

  • Predictive Audiences (“Who”): Selecting the best customers to target for a marketing campaign.
  • Predictive Recommendations (“What”): Determining the right piece of content, offer or product to show each unique customer based on where they are in the customer journey.
  • Predictive Engage Time Optimization (“When”): Optimizing campaign delivery to the times when each unique customer is most likely to engage.
  • Predictive Channel-of-Choice (“Where”): Delivering campaigns on each unique customer’s channel-of-choice.

By combining these elements, Blueshift helps transform multi-channel campaigns, currently designed with cumbersome manual rules, into AI-enabled orchestration based entirely on a customer’s self-directed journey. This enables marketers to seamlessly scale personalized campaigns.

In the report, Gartner highlights that Blueshift achieves this because “its solution combines capabilities typically found in disparate marketing technologies, such as customer data platforms, marketing automation and personalization engines, into a central real-time, AI-driven offering. As a result, marketers can define parameters and develop dynamic creative instead of spending hours building out intricate multi-channel journeys with rigid templates.”

It is a great honor to be named a Gartner “Cool Vendor” for AI in Marketing. Our vision has been to put AI into the hands of every marketer. We are excited that Blueshift’s AI-Powered platform is helping cutting edge marketers transform customer engagement at every step of a multi-channel journey.

Gartner’s report is a great resource for CMOs and marketers seeking to harness large volumes of fast-moving data and the latest technologies to drive customer engagement and marketing ROI.

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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Blueshift Awarded Patent

Blueshift’s Patent Brings Industry-Changing Innovation to AI-Powered Marketing

We are very excited to share that Blueshift has been awarded a patent for innovation in AI powered marketing to deliver real-time 1:1 customer experiences at scale: Patent No. 9779443 from the United States Patent and Trademark Office for “EVENT-BASED PERSONALIZED MERCHANDISING SCHEMES AND APPLICATIONS IN MESSAGING”

The patent aligns with our vision to be the leader in helping companies deliver unique experiences to their customers with cutting edge technology built for forward thinking marketers.

“Customer Experience is the new battlefield for competitive advantage. In an AI-first world, the only survivors will be the ones who embrace AI at the core of their marketing and customer experience strategies.”Vijay Chittoor, CEO Blueshift

Blueshift’s patented method builds an “Interaction Graph” from the event data along with historical customer data and the brand’s catalog of products or content, and uses the graph for continuously computing various forms of AI-Based predictions and recommendations (“personalized merchandising schemes”) continuously. The patented technology also integrates these predictions into customer experiences on channels like email, direct mail, SMS, websites or mobile app notifications, enabling brands to seamlessly use the power of artificial intelligence to deliver 1:1 personalized experiences.

In order to meet today’s marketing and customer challenges, AI must be at the core. With customer data exploding across all channels, customers demanding personalization, and organizations stretched for resources – there is no doubt that brands need AI to organize and execute on the mountains of data to deliver a rich customer experience.

Blueshift’s patented technology was built from the ground up with flexible data models, modern architecture to handle real-time and historic events, continuous learning, and seamless integration with cross-channel automation to deliver the flexibility, adaptability, and control that modern marketers need today to stay competitive.

See more on how Blueshift activates customer data with innovative Interaction Graph technology that continuously learns with customer behavior, and why built-in AI is a must-have for marketers.


Contact Us to put the power of patented AI-powered marketing to work for you.


 

Blueshift and Redmart Win MARKies Award for Best Use of Programmatic

Blueshift Disrupts Programmatic Technology with MARKies Award Win

Last night, Blueshift disrupted the programmatic technology space by winning a coveted MARKies Award for “Best Use of Programmatic” with their client RedMart, Singapore’s leading online grocer. The 11th Annual MARKies Awards were held in Singapore to honor work by top marketers, agencies, and brands across over two dozen categories. Winners of the MARKies set the benchmark for the industry and are recognized as top performers in their field.

“This is a win for the whole team at RedMart and Blueshift. In the last few years, the word “programmatic” has come to be associated solely with Advertising. Blueshift is disrupting that thought process in the industry, by demonstrating that programmatic techniques can be applied to CRM as well.” ~ Dhruv Shanker, VP – APAC | Blueshift

From Left to Right: Dhruv Shanker (APAC VP of Sales, Blueshift), Bi Ying Wong (Customer Engagement Marketing Manager, RedMart), and Penny Cox (VP of Commercial & Marketing, RedMart)

From Left to Right: Dhruv Shanker (VP – APAC, Blueshift), Bi Ying Wong (Customer Engagement Marketing Manager, RedMart), and Penny Cox (VP of Commercial & Marketing, RedMart)

The category “Best Use of Programmatic” is a new category for the awards. Programmatic is a term typically used to refer to advertising technology that strips out the manual placing of bids and targeting and makes it more automated through sophisticated software/platforms. Blueshift disrupts the marketing industry itself with the introduction of their Programmatic CRM built for forward-thinking brands, like RedMart, ready to harness behavior-based marketing coupled with powerful AI. With the recognition that Blueshift has received by winning a MARKies Award in Programmatic, it is evident that marketers are ready to take the next step with their CRM to overcome the current limitations of scaling behavior-based cross-channel personalization.

“Blueshift’s Programmatic CRM has helped us drive targeted lifecycle marketing, and dramatically improve our re-engagement rates. With Blueshift, we are now able to launch personalized campaigns on email & mobile app push notifications, and drive a consistent message across different marketing channels.”
~ Penny Cox, VP Marketing | RedMart

RedMart’s lean, forward-thinking marketing team used Blueshift’s Programmatic CRM platform to gain a 3x lift in purchases with personalized multi-channel lifecycle marketing.

Read the case study here>>


Blueshift-and-Redmart-win-Best-Use-of-Programmatic-at-MARKies-Awards

Thousands of entries were submitted to the judges, but only a handful were actually recognized for excellence by winning. Within the “Best Use of Programmatic” category, dozens of advertising, technology, and automation companies entered. Blueshift and RedMart competed against Amnet (Microsoft), Publicis (Scoot Airlines), and Vizeum (IKEA) as finalists.