The full article, “Survey shows that three-quarters of businesses improve revenue with AI”, can be found here on ZDNet:
AI-Powered marketing generates more revenue
In this coverage by Eileen Brown (@eileenb) from @ZDNet of our latest research report titled “Activating Customer Data for AI-Powered Marketing” (Download it here), over 75% of businesses have seen an increase in revenue tied to their use of AI in their marketing. In short, brands who aren’t using AI in their marketing are actually leaving money on the table.
The right data is your first-party data
“The ‘right data’ to use is first-party data, gathered from their own customers acquired with the customer’s consent and trust.”
These leading brands have already come to realize that “the ‘right data’ to use is first-party data, gathered from their own customers acquired with the customer’s consent and trust.” They have embraced the seismic shift towards first party data, the explicit consent needed, and the ability to actually collect and using relevant data.
Customer data, GDPR, and AI
As anyone who handles customer data knows, GDPR is here, and companies will be held accountable for maintaining compliance. Having a strong customer data strategy not only helps with GDPR compliance, but will be the key to using AI in your marketing.
The Age of AI-Powered marketing is already here.