Keynote: Don MacDonald
In today’s world of ever changing technology and constantly growing channels, marketers must continually evolve their tools and campaigns in order to maintain loyalty. However, that’s easier said than done. The introduction of IoT, AI and machine learning, means we are leaving breadcrumbs of data in every interaction we have in this connected world. Yet, how marketing utilizes that data effectively is becoming more and more complex.
Join former Intel and Fiserv Chief Marketing Officer, Don MacDonald, to learn how reinvention – and a little bit of crazy – has always been a staple of great marketing. We’ll hear Don’s personal stories from launching innovative consumer products to epic battles with competitors, all while discussing the transformative power of technology on marketing and how to ensure your team is poised for the next evolution.