Finding a place to call home in a competitive rental landscape can feel like trying to find a needle in a haystack – except that haystack is also full of fake needles, spam, and a slew of competitors. So how can renters find their perfect fit, in their dream neighborhood, for the right price?
Zumper’s mission is to answer such questions. Their end-to-end rental platform aims to make renting a place to live as easy as booking a hotel. But, no two users have the same journey and as their user base grew, their marketing team struggled to deliver timely consumer-centric marketing based on shifting user preferences and an ever-growing catalog of listings.
After legacy systems failed to meet their needs, and their engineering team exhausted their resources to build and maintain a platform in-house, they found Blueshift – it was a fast, flexible system that could keep up with millions of listings at any given time, and the team loved that it was AI-powered, rather than rule-based because our recommendation engine that covered all their use cases. In a short time, it became clear that Blueshift was the only platform that could check all their boxes and grow with Zumper simultaneously.
