Posts

Fast-Growing Real Estate Startup, Zumper, Scales Leads by 384% with Advanced, Predictive Recommendations

Finding a place to call home in a competitive rental landscape can feel like trying to find a needle in a haystack - except that haystack is also full of fake needles, spam, and a slew of competitors. So how can renters find their perfect fit,…
Getting Started with AI in Marketing

AI Marketing in Action: Best Practices for Getting Started with AI

After being heralded as “the next big thing” for years, AI has arrived, bringing with it the power to add game-changing leverage, focus and control to your marketing efforts. Of course, as with any new technology, the move to AI entails…
The ROI of AI - understand the 4 levers to create ROI from AI in Marketing. This blog post talks about WHAT to send using predictive recommendations.

AI Marketing in Action: Delivering More Relevant Content with Predictive Recommendations Increases Engagement Up To 5.7X

We’ve all experienced the power of uniquely tailored, relevant content and recommendations. Top-tier platforms such as Netflix, Amazon and Spotify utilize powerful content and product recommendation engines to create the kind of seamless,…
How recommendations help you stay relevant in content overload

How Recommendations Help You Stay Relevant in the Era of Content Overload

One thing we can guarantee about the future: we’re never going to run out of content. Take TV for example. Where once we had a handful of channels broadcasting one program at a time, we now have multiple streaming platforms, countless cable…

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