After being heralded as “the next big thing” for years, AI has arrived, bringing with it the power to add game-changing leverage, focus and control to your marketing efforts. Of course, as with any new technology, the move to AI entails…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2019-1210-The-Roi-of-AI-Part-4-How-to-get-started.jpg6401200Marina Ben-Zvihttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarina Ben-Zvi2019-01-10 11:47:452019-11-22 10:54:47AI Marketing in Action: Best Practices for Getting Started with AI
Consumer attention is getting scarcer. We are all increasingly connected across multiple devices on which we are bombarded with near-constant messages, notifications and ads. In this hyper-saturated environment, how do you stand out in customers’…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2018-1127-The-Roi-of-AI-Part-3-the-when-and-where.jpg6401200Marina Ben-Zvihttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarina Ben-Zvi2018-12-18 10:08:142019-11-22 10:54:47AI Marketing in Action: Delivering Perfectly Timed Content on the Right Channel Improves Engagement 4X
We’ve all experienced the power of uniquely tailored, relevant content and recommendations. Top-tier platforms such as Netflix, Amazon and Spotify utilize powerful content and product recommendation engines to create the kind of seamless,…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2018-1127-The-Roi-of-AI-Part-2-the-what.jpg6401200Marina Ben-Zvihttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarina Ben-Zvi2018-11-28 11:05:512019-11-22 10:54:47AI Marketing in Action: Delivering More Relevant Content with Predictive Recommendations Increases Engagement Up To 5.7X
Marketing success starts with identifying the right customers to target for each customer strategy and marketing campaign. But what does that process look like for you today? Do you define customer segments based on specific demographic and…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2018-1112-The-Roi-of-AI-Part-1-the-who.jpg6401200Marina Ben-Zvihttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarina Ben-Zvi2018-11-13 08:11:392019-11-22 10:54:47AI Marketing in Action: Selecting Who To Target with Predictive Audiences Increases Conversions 28%
In our recent survey, more than 60% of marketers revealed that they are planning to increase their usage of AI going forward — proof that more and more marketers are realizing AI’s potential to enable greater marketing success. However,…
https://blueshift.com/wp-content/uploads/Blog-Featured-Image-Blueshift-What-AI-techniques-should-marketing-leaders-start-exploring.jpg6401200Alan Bruskyhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgAlan Brusky2018-05-24 10:06:092019-11-22 10:54:48Top AI Techniques for Today’s Marketing Leaders (From Acquisition to Retention)
One thing we can guarantee about the future: we’re never going to run out of content.
Take TV for example. Where once we had a handful of channels broadcasting one program at a time, we now have multiple streaming platforms, countless cable…
https://blueshift.com/wp-content/uploads/20171205-How-recommendations-help-you-stay-relevant-in-content-overload.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2017-12-05 08:46:502019-11-22 10:55:08How Recommendations Help You Stay Relevant in the Era of Content Overload
In the previous post, we outlined 5 tips for success in the on-demand economy. What each of these five tips comes down to is understanding what your users and service providers need, when they need it, and responding quickly and fluidly. In…
https://blueshift.com/wp-content/uploads/20171205-How-Data-AI-and-Automation-Can-Drive-On-Demand-Growth.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2017-12-04 10:54:222019-11-22 10:55:08How Data, AI, and Automation Can Drive On-Demand Growth
Marketers should adapt their send time to each user individually, and send campaigns closer to the times when they are more likely to engage in downstream activity. As you might have read in our previous blog post "Re-Thinking Send Time…
https://blueshift.com/wp-content/uploads/Send-time-optimization-1.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2016-10-25 14:57:192019-11-22 10:55:54Send Time Optimization or Engage Time Optimization?
Many email service providers tout Send Time Optimization as an add-on feature and promise marketers that they can tailor their marketing campaigns to the exact time their customers are expected to open their emails. It’s tempting to take that…
https://blueshift.com/wp-content/uploads/Engage-time-optimization-1.jpg6401200Manyam Mallelahttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgManyam Mallela2016-10-18 23:50:482019-11-22 10:55:55Re-Thinking Send Time Optimization in the age of the Always On Customer
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