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Getting Started with AI in Marketing

AI Marketing in Action: Best Practices for Getting Started with AI

After being heralded as “the next big thing” for years, AI has arrived, bringing with it the power to add game-changing leverage, focus and control to your marketing efforts. Of course, as with any new technology, the move to AI entails…
ROI of AI Marketing - Artificial Intelligence helps marketers know the right channel and the right time to send messages to each individual

AI Marketing in Action: Delivering Perfectly Timed Content on the Right Channel Improves Engagement 4X

Consumer attention is getting scarcer. We are all increasingly connected across multiple devices on which we are bombarded with near-constant messages, notifications and ads. In this hyper-saturated environment, how do you stand out in customers’…
The ROI of AI - understand the 4 levers to create ROI from AI in Marketing. This blog post talks about WHAT to send using predictive recommendations.

AI Marketing in Action: Delivering More Relevant Content with Predictive Recommendations Increases Engagement Up To 5.7X

We’ve all experienced the power of uniquely tailored, relevant content and recommendations. Top-tier platforms such as Netflix, Amazon and Spotify utilize powerful content and product recommendation engines to create the kind of seamless,…
The ROI of AI in Marketing requires understanding WHO to target and segment with the help of predictive audiences and segmentation

AI Marketing in Action: Selecting Who To Target with Predictive Audiences Increases Conversions 28%

Marketing success starts with identifying the right customers to target for each customer strategy and marketing campaign. But what does that process look like for you today? Do you define customer segments based on specific demographic and…
From Acquisition to Retention: Top AI Techniques for Today’s Marketing Leaders

Top AI Techniques for Today’s Marketing Leaders (From Acquisition to Retention)

In our recent survey, more than 60% of marketers revealed that they are planning to increase their usage of AI going forward — proof that more and more marketers are realizing AI’s potential to enable greater marketing success. However,…
How recommendations help you stay relevant in content overload

How Recommendations Help You Stay Relevant in the Era of Content Overload

One thing we can guarantee about the future: we’re never going to run out of content. Take TV for example. Where once we had a handful of channels broadcasting one program at a time, we now have multiple streaming platforms, countless cable…
How Data AI and Automation Can Drive On-Demand Growth

How Data, AI, and Automation Can Drive On-Demand Growth

In the previous post, we outlined 5 tips for success in the on-demand economy. What each of these five tips comes down to is understanding what your users and service providers need, when they need it, and responding quickly and fluidly. In…
Send-time Optimization

Send Time Optimization or Engage Time Optimization?

Marketers should adapt their send time to each user individually, and send campaigns closer to the times when they are more likely to engage in downstream activity. As you might have read in our previous blog post "Re-Thinking Send Time…
Engage Time Optimization

Re-Thinking Send Time Optimization in the age of the Always On Customer

Many email service providers tout Send Time Optimization as an add-on feature and promise marketers that they can tailor their marketing campaigns to the exact time their customers are expected to open their emails. It’s tempting to take that…

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