personalization pitfalls Archives : Blueshift

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3 Tips to Avoid #Personalization #Fail Part 2

The benefits of personalization are no mystery. Companies that manage to execute personalization well, in tandem with a solid martech stack, provide engaging and relevant content that keeps customers coming back for more. But what happens when…

Avoid Personalization Pitfall # 5: Ugly Personalization!

AI in Marketing

In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…

Blueshift’s vision is to put AI in the hands of every marketer.

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