The benefits of personalization are no mystery. Companies that manage to execute personalization well, in tandem with a solid martech stack, provide engaging and relevant content that keeps customers coming back for more. But what happens when…
https://blueshift.com/wp-content/uploads/personalizationsfails.png5621024Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-primary.svgChelsi Nakano2019-05-31 12:09:482019-10-07 11:46:193 Tips to Avoid #Personalization #Fail Part 2
In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today…
