Posts

Fast-Growing Real Estate Startup, Zumper, Scales Leads by 384% with Advanced, Predictive Recommendations

Finding a place to call home in a competitive rental landscape can feel like trying to find a needle in a haystack - except that haystack is also full of fake needles, spam, and a slew of competitors. So how can renters find their perfect fit,…
Top Metrics Growth Marketers Need to Know

Top Metrics Growth Marketers Need to Know

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As a follow up to our article about what Growth Marketing is, we next take a peek into the metrics that every growth marketer must measure. (Depending on your exact industry, there will be other metrics as well, which we will cover in later…
Data

How do you know if your model is going to work? Part 2: In-training set measures

Continuing our guest post series! Authors: John Mount (more articles) and Nina Zumel (more articles). When fitting and selecting models in a data science project, how do you know that your final model is good? And how sure are you that…
Model Data

How do you know if your model is going to work? Part 1: The problem

This month we have a guest post series from our dear friend and advisor, John Mount, on building reliable predictive models. We are honored to share his hard won learnings with the world. Authors: John Mount (more articles) and Nina Zumel…
The AB testing Paradox

The A/B Testing Paradox

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Has this ever happened to you: You ran 30 a/b tests over 6 months 20 of which showed an average lift of 2%, and you promoted the winning variant to show to the entire traffic base. Yay!! 10 of the tests did not show a lift over the base…
Taming your customer lifecycle metrics

Taming your Customer Lifecycle Metrics

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In recent years, the idea of “pirate metrics” has gained wide adoption. Pirate metrics stand for AARRR: Acquisition, Activation, Retention, Referral and Revenue. The precise definition of the metrics may differ based on your business. For…

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