Posts

4 Ways to Increase ROI During Economic Uncertainty, Part 4: Using Audience Targeting

This is part four of the series, 4 Ways to Increase ROI During Economic Uncertainty, Part 4: Using Audience Targeting. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad…

4 Ways to Increase ROI During Economic Uncertainty, Part 3: Using Low-Cost Channels

This is part three of the series, 4 Ways to Increase ROI During Economic Uncertainty: Using Low-Cost Channels. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic…
AI

4 Ways to Increase ROI During Economic Uncertainty, Part 2: Using AI

This is part two of the series, 4 Ways to Increase ROI During Economic Uncertainty, Using AI. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic struggles,…
data

4 Ways to Increase ROI During Economic Uncertainty, Part 1: Using Customer Data

Before coming to Blueshift to serve as Chief Growth Officer, I’ve seen success throughout my career during economically challenging times. In 2008 during the Great Recession and 2010 when a volcanic eruption halted air travel, I led a marketing…