Finding a place to call home in a competitive rental landscape can feel like trying to find a needle in a haystack - except that haystack is also full of fake needles, spam, and a slew of competitors. So how can renters find their perfect fit,…
https://blueshift.com/wp-content/uploads/blog_zumper_header-1024x562.jpg5621024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-07-09 15:11:092019-10-07 11:44:31Fast-Growing Real Estate Startup, Zumper, Scales Leads by 384% with Advanced, Predictive Recommendations
When it comes to picking online classes, abundance of choice can often slow the process, or sometimes even halt it completely -- especially when it comes to a class catalogue as broad as Skillshare’s. As their online learning community’s…
In our Going Beyond the CDP series, we break down how we compare to other Customer Data Platforms (CDPs). In this edition, see how we stack up against Iterable. The main difference between Iterable and Blueshift is in the architecture. While…
https://blueshift.com/wp-content/uploads/BlueshiftVS.png450820Josh Franciahttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgJosh Francia2019-04-24 06:44:112019-09-05 12:53:41Going Beyond the CDP: An Iterable vs. Blueshift Showdown
We live in an always-on world where customers are increasingly interacting with brands across multiple touchpoints and “channels”. Not only have newer channels of engagement emerged, but more of the traditional broadcast channels have become…
https://blueshift.com/wp-content/uploads/Customer_Data_Activation_Platform_Blog_Post_Grey.jpg450820vijayhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgvijay2019-04-02 11:00:482019-09-05 10:51:04Introducing the First-Ever Customer Data Activation Platform, Powered by Blueshift
We all know data is the key to better customer engagement; the question is how to best cultivate it? Knowledge is power. That’s why businesses today revolve around data. For marketers who have been challenged with delivering increasingly…
https://blueshift.com/wp-content/uploads/blog_post_image-01.jpg18763417Marina Ben-Zvihttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarina Ben-Zvi2019-03-27 10:00:302019-09-05 13:44:21The Rise of Customer Data Platforms: How CDPs Move Beyond Data Warehouses, DMPs and CRMs
After being heralded as “the next big thing” for years, AI has arrived, bringing with it the power to add game-changing leverage, focus and control to your marketing efforts. Of course, as with any new technology, the move to AI entails…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2019-1210-The-Roi-of-AI-Part-4-How-to-get-started.jpg6401200Marina Ben-Zvihttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarina Ben-Zvi2019-01-10 11:47:452019-09-05 12:57:58AI Marketing in Action: Best Practices for Getting Started with AI
Consumer attention is getting scarcer. We are all increasingly connected across multiple devices on which we are bombarded with near-constant messages, notifications and ads. In this hyper-saturated environment, how do you stand out in customers’…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2018-1127-The-Roi-of-AI-Part-3-the-when-and-where.jpg6401200Marina Ben-Zvihttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarina Ben-Zvi2018-12-18 10:08:142019-09-05 13:14:17AI Marketing in Action: Delivering Perfectly Timed Content on the Right Channel Improves Engagement 4X
We’ve all experienced the power of uniquely tailored, relevant content and recommendations. Top-tier platforms such as Netflix, Amazon and Spotify utilize powerful content and product recommendation engines to create the kind of seamless,…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2018-1127-The-Roi-of-AI-Part-2-the-what.jpg6401200Marina Ben-Zvihttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarina Ben-Zvi2018-11-28 11:05:512019-09-05 13:15:28AI Marketing in Action: Delivering More Relevant Content with Predictive Recommendations Increases Engagement Up To 5.7X
Marketing success starts with identifying the right customers to target for each customer strategy and marketing campaign. But what does that process look like for you today? Do you define customer segments based on specific demographic and…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2018-1112-The-Roi-of-AI-Part-1-the-who.jpg6401200Marina Ben-Zvihttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarina Ben-Zvi2018-11-13 08:11:392019-09-05 13:15:52AI Marketing in Action: Selecting Who To Target with Predictive Audiences Increases Conversions 28%
Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents…
https://blueshift.com/wp-content/uploads/3-Reasons-Why-Marketers-Struggle-with-Data_featured_image_by_Blueshift.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2018-06-15 13:15:432019-09-05 13:46:16Why Do Marketers Struggle with Data?
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