customer data Archives

Fast-Growing Real Estate Startup, Zumper, Scales Leads by 384% with Advanced, Predictive Recommendations

Finding a place to call home in a competitive rental landscape can feel like trying to find a needle in a haystack - except that haystack is also full of fake needles, spam, and a slew of competitors. So how can renters find their perfect fit,…

Blueshift Customer Stories: Skillshare Boosts Enrollment 89% with AI-Powered Personalization

Customer Success

When it comes to picking online classes, abundance of choice can often slow the process, or sometimes even halt it completely -- especially when it comes to a class catalogue as broad as Skillshare’s. As their online learning community’s…

Going Beyond the CDP: An Iterable vs. Blueshift Showdown

Blueshift in the News

In our Going Beyond the CDP series, we break down how we compare to other Customer Data Platforms (CDPs). In this edition, see how we stack up against Iterable. The main difference between Iterable and Blueshift is in the architecture. While…

Introducing the First-Ever Customer Data Activation Platform, Powered by Blueshift

Blueshift in the News

We live in an always-on world where customers are increasingly interacting with brands across multiple touchpoints and “channels”. Not only have newer channels of engagement emerged, but more of the traditional broadcast channels have become…

The Rise of Customer Data Platforms: How CDPs Move Beyond Data Warehouses, DMPs and CRMs

Customer Data & CDPs

We all know data is the key to better customer engagement; the question is how to best cultivate it? Knowledge is power. That’s why businesses today revolve around data. For marketers who have been challenged with delivering increasingly…

AI Marketing in Action: Best Practices for Getting Started with AI

Digital Marketing Practices & Insights

After being heralded as “the next big thing” for years, AI has arrived, bringing with it the power to add game-changing leverage, focus and control to your marketing efforts. Of course, as with any new technology, the move to AI entails…

ROI of AI Marketing - Artificial Intelligence helps marketers know the right channel and the right time to send messages to each individual

AI Marketing in Action: Delivering Perfectly Timed Content on the Right Channel Improves Engagement 4X

AI in Marketing

Consumer attention is getting scarcer. We are all increasingly connected across multiple devices on which we are bombarded with near-constant messages, notifications and ads. In this hyper-saturated environment, how do you stand out in customers’…

AI Marketing in Action: Delivering More Relevant Content with Predictive Recommendations Increases Engagement Up To 5.7X

AI in Marketing

We’ve all experienced the power of uniquely tailored, relevant content and recommendations. Top-tier platforms such as Netflix, Amazon and Spotify utilize powerful content and product recommendation engines to create the kind of seamless,…

AI Marketing in Action: Selecting Who To Target with Predictive Audiences Increases Conversions 28%

AI in Marketing

Marketing success starts with identifying the right customers to target for each customer strategy and marketing campaign. But what does that process look like for you today? Do you define customer segments based on specific demographic and…

Top 3 Reasons wy Mrters Struggle with Data. Learn what they are from Blueshift and learn how to overcome them.

Why Do Marketers Struggle with Data?

Customer Data & CDPs

Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents…

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