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AI Marketing in Action: Best Practices for Getting Started with AI
Digital Marketing Practices & InsightsAfter being heralded as “the next big thing” for years, AI has arrived, bringing with it the power to add game-changing leverage, focus and control to your marketing efforts. Of course, as with any new technology, the move to AI entails…

AI Marketing in Action: Delivering Perfectly Timed Content on the Right Channel Improves Engagement 4X
AI in MarketingConsumer attention is getting scarcer. We are all increasingly connected across multiple devices on which we are bombarded with near-constant messages, notifications and ads. In this hyper-saturated environment, how do you stand out in customers’…

AI Marketing in Action: Delivering More Relevant Content with Predictive Recommendations Increases Engagement Up To 5.7X
AI in MarketingWe’ve all experienced the power of uniquely tailored, relevant content and recommendations. Top-tier platforms such as Netflix, Amazon and Spotify utilize powerful content and product recommendation engines to create the kind of seamless,…

AI Marketing in Action: Selecting Who To Target with Predictive Audiences Increases Conversions 28%
AI in MarketingMarketing success starts with identifying the right customers to target for each customer strategy and marketing campaign. But what does that process look like for you today? Do you define customer segments based on specific demographic and…

Relationship marketing to the perpetually connected customer
Digital Marketing Practices & InsightsWith multiple devices at their disposal, a customer’s path to a digital purchase now often spans both a mobile device and a desktop. As an NYT article pointed out, “85 percent of online shoppers start searching on one device — most…