We’ve all experienced the power of uniquely tailored, relevant content and recommendations. Top-tier platforms such as Netflix, Amazon and Spotify utilize powerful content and product recommendation engines to create the kind of seamless,…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2018-1127-The-Roi-of-AI-Part-2-the-what.jpg6401200Marina Ben-Zvihttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarina Ben-Zvi2018-11-28 11:05:512019-11-22 10:54:47AI Marketing in Action: Delivering More Relevant Content with Predictive Recommendations Increases Engagement Up To 5.7X
Marketing success starts with identifying the right customers to target for each customer strategy and marketing campaign. But what does that process look like for you today? Do you define customer segments based on specific demographic and…
https://blueshift.com/wp-content/uploads/BLOG-Featured-Image-2018-1112-The-Roi-of-AI-Part-1-the-who.jpg6401200Marina Ben-Zvihttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarina Ben-Zvi2018-11-13 08:11:392019-11-22 10:54:47AI Marketing in Action: Selecting Who To Target with Predictive Audiences Increases Conversions 28%
Blueshift is excited to announce support for Open Data Initiative sponsored by Microsoft, Adobe & SAP. The Open Data Initiative ensures data flows efficiently within organizations, between relevant roles and systems to build a unified single…
https://blueshift.com/wp-content/uploads/blueshift-clr-1.svg00Mehul Shahhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMehul Shah2018-09-24 12:53:452019-11-22 10:54:48Blueshift commits to supporting the Open Data Initiative
Churn is a natural part of every business. However, no organization likes their users to churn. So, what should you do (especially after you've been trying tactic after tactic to no avail)? Use AI techniques to personalize and optimize your…
https://blueshift.com/wp-content/uploads/Blueshift-Blog-4-campaigns-to-reduce-customer-churn-for-subscription-companies.jpg6401200Alan Bruskyhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgAlan Brusky2018-07-20 10:20:562019-11-22 10:54:48Stop Subscriber Churn in Its Tracks with These 4 AI-Powered Campaigns
Engaging today’s customers is harder than ever. According to a recent Marketo report, the majority of buyers expect all their interactions with a brand to be personalized — and they think that marketers can enable this if and only if they…
https://blueshift.com/wp-content/uploads/7-Key-Programs-Online-Retailers-Must-Launch-to-Drive-Customer-Engagement.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2018-06-28 09:42:212019-11-22 10:54:487 Key Programs Online Retailers Must Launch to Drive Customer Engagement
Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents…
https://blueshift.com/wp-content/uploads/3-Reasons-Why-Marketers-Struggle-with-Data_featured_image_by_Blueshift.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2018-06-15 13:15:432019-11-22 10:54:48Why Do Marketers Struggle with Data?
According to the Tata Consultancy research cited in the Harvard Business Review, companies implement AI primarily to increase the effectiveness of information technology, marketing, financial trading, and customer service. Though AI promises…
https://blueshift.com/wp-content/uploads/5-Predictions-on-How-AI-Will-Reshape-Marketing.jpg6401200Alan Bruskyhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgAlan Brusky2018-06-01 10:43:172019-11-22 10:54:485 Predictions on How AI Will Reshape Marketing
In our recent survey, more than 60% of marketers revealed that they are planning to increase their usage of AI going forward — proof that more and more marketers are realizing AI’s potential to enable greater marketing success. However,…
https://blueshift.com/wp-content/uploads/Blog-Featured-Image-Blueshift-What-AI-techniques-should-marketing-leaders-start-exploring.jpg6401200Alan Bruskyhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgAlan Brusky2018-05-24 10:06:092019-11-22 10:54:48Top AI Techniques for Today’s Marketing Leaders (From Acquisition to Retention)
The full article, "Survey shows that three-quarters of businesses improve revenue with AI", can be found here on ZDNet:
https://blueshift.com/wp-content/uploads/Blueshift-featured-on-ZDNet-AI-Marketing-Revenue-and-GDPR-quote.png6281200Alan Bruskyhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgAlan Brusky2018-05-22 15:27:462019-11-22 10:54:49Blueshift featured on ZDNet: AI, Marketing, Revenue, and GDPR
In this post, we’ll explain what we mean by a 360-degree customer view, what it enables, and how we went about doing this at Blueshift. This post is the first in a multi-part series that looks at key innovations in the Blueshift platform.
https://blueshift.com/wp-content/uploads/Blueshift-blog-A-360-degree-View-of-the-Customer-–-Finding-the-Holy-Grail.jpg6401200Anuraj Pandeyhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgAnuraj Pandey2018-03-19 08:43:522019-11-22 10:54:49A 360-degree View of the Customer – Finding Marketing Zen
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