Posts

The ROI of AI - understand the 4 levers to create ROI from AI in Marketing. This blog post talks about WHAT to send using predictive recommendations.

AI Marketing in Action: Delivering More Relevant Content with Predictive Recommendations Increases Engagement Up To 5.7X

We’ve all experienced the power of uniquely tailored, relevant content and recommendations. Top-tier platforms such as Netflix, Amazon and Spotify utilize powerful content and product recommendation engines to create the kind of seamless,…
The ROI of AI in Marketing requires understanding WHO to target and segment with the help of predictive audiences and segmentation

AI Marketing in Action: Selecting Who To Target with Predictive Audiences Increases Conversions 28%

Marketing success starts with identifying the right customers to target for each customer strategy and marketing campaign. But what does that process look like for you today? Do you define customer segments based on specific demographic and…
what we mean by a 360-degree customer view, what it enables, and how we went about doing this at Blueshift. This post is the first in a multi-part series that looks at key innovations in the Blueshift platform.

Blueshift commits to supporting the Open Data Initiative

Blueshift is excited to announce support for Open Data Initiative sponsored by Microsoft, Adobe & SAP. The Open Data Initiative ensures data flows efficiently within organizations, between relevant roles and systems to build a unified single…
Use AI techniques to personalize and optimize your communications to reduce subscriber churn.

Stop Subscriber Churn in Its Tracks with These 4 AI-Powered Campaigns

Churn is a natural part of every business. However, no organization likes their users to churn. So, what should you do (especially after you've been trying tactic after tactic to no avail)? Use AI techniques to personalize and optimize your…
7 Key Programs Online Retailers Must Launch to Drive Customer Engagement

7 Key Programs Online Retailers Must Launch to Drive Customer Engagement

Engaging today’s customers is harder than ever. According to a recent Marketo report, the majority of buyers expect all their interactions with a brand to be personalized — and they think that marketers can enable this if and only if they…
Top 3 Reasons wy Mrters Struggle with Data. Learn what they are from Blueshift and learn how to overcome them.

Why Do Marketers Struggle with Data?

Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents…
5 Predictions on How AI Will Reshape Marketing

5 Predictions on How AI Will Reshape Marketing

According to the Tata Consultancy research cited in the Harvard Business Review, companies implement AI primarily to increase the effectiveness of information technology, marketing, financial trading, and customer service. Though AI promises…
From Acquisition to Retention: Top AI Techniques for Today’s Marketing Leaders

Top AI Techniques for Today’s Marketing Leaders (From Acquisition to Retention)

In our recent survey, more than 60% of marketers revealed that they are planning to increase their usage of AI going forward — proof that more and more marketers are realizing AI’s potential to enable greater marketing success. However,…
over 75% of businesses have seen an increase in revenue tied to their use of AI in their marketing.

Blueshift featured on ZDNet: AI, Marketing, Revenue, and GDPR

The full article, "Survey shows that three-quarters of businesses improve revenue with AI", can be found here on ZDNet: https://www.zdnet.com/article/survey-shows-that-three-quarters-of-businesses-improve-revenue-with-ai/ AI-Powered…
what we mean by a 360-degree customer view, what it enables, and how we went about doing this at Blueshift. This post is the first in a multi-part series that looks at key innovations in the Blueshift platform.

A 360-degree View of the Customer – Finding Marketing Zen

In this post, we’ll explain what we mean by a 360-degree customer view, what it enables, and how we went about doing this at Blueshift. This post is the first in a multi-part series that looks at key innovations in the Blueshift platform.   The…

Blueshift’s vision is to put AI in the hands of every marketer.

San Francisco, CA
Charlotte, NC
Pune, India
London, UK

© 2019 COPYRIGHT BLUESHIFT LABS, INC.   |   PRIVACY POLICY   |   TERMS OF SERVICE   |   ANTI-SPAM POLICY