Finding a place to call home in a competitive rental landscape can feel like trying to find a needle in a haystack - except that haystack is also full of fake needles, spam, and a slew of competitors. So how can renters find their perfect fit,…
https://blueshift.com/wp-content/uploads/blog_zumper_header-1024x562.jpg5621024Megan Warhursthttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMegan Warhurst2019-07-09 15:11:092019-09-10 07:40:06Fast-Growing Real Estate Startup, Zumper, Scales Leads by 384% with Advanced, Predictive Recommendations
Imagine what would happen if you could scale 1:1 campaigns and deliver better cross-channel experiences to all your [millions of] customers. Or, don’t. Instead, hear about the exact returns four of our customers saw after using Blueshift…
https://blueshift.com/wp-content/uploads/Blueshift_ForresterTEI_blog.png9001640Chelsi Nakanohttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngChelsi Nakano2019-06-03 06:30:112019-09-05 10:49:51New Forrester Total Economic Impact™ Study Shows Blueshift Drives 781% ROI for Customers
My path to Blueshift started way back in 2011 when I was leading the CRM efforts for an online travel company. After several years of double-digit YoY growth, our external technology systems started to break. We went through three ESPs in six…
When it comes to picking online classes, abundance of choice can often slow the process, or sometimes even halt it completely -- especially when it comes to a class catalogue as broad as Skillshare’s. As their online learning community’s…
Moving beyond customer data management to customer data activation is what today’s brands are doing in order to gain a competitive edge, but, the process is easier said than done. For starters, you need the right data and technology foundation. Whether…
https://blueshift.com/wp-content/uploads/04.17.2019_BlogPost_How-to-Architect-Your-Martech-Stack-for-Intelligent-Customer-Data-Activation-01.jpg450820Chelsi Nakanohttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngChelsi Nakano2019-05-15 15:10:402019-09-05 13:43:05#MarTechConf: 5 Expert Tips and Tricks on Architecting your MarTech Stack
In our Going Beyond the CDP series, we break down how we compare to other Customer Data Platforms (CDPs). In this edition, see how we stack up against Iterable. The main difference between Iterable and Blueshift is in the architecture. While…
https://blueshift.com/wp-content/uploads/BlueshiftVS.png450820Josh Franciahttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngJosh Francia2019-04-24 06:44:112019-09-05 12:53:41Going Beyond the CDP: An Iterable vs. Blueshift Showdown
There are some things about data that we can say with absolute certainty. Things like, it’s complex, its key to decision-making, it’s increasing at an unprecedented rate. And, for most of us marketers: we’re not utilizing data to its full…
https://blueshift.com/wp-content/uploads/04.17.2019_BlogPost_Defining-the-Customer-Data-Activation-Platform.jpg450820Marina Ben-Zvihttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMarina Ben-Zvi2019-04-21 20:49:592019-09-05 13:43:30Defining the Customer Data Activation Platform (CDAP)
We live in an always-on world where customers are increasingly interacting with brands across multiple touchpoints and “channels”. Not only have newer channels of engagement emerged, but more of the traditional broadcast channels have become…
https://blueshift.com/wp-content/uploads/Customer_Data_Activation_Platform_Blog_Post_Grey.jpg450820vijayhttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngvijay2019-04-02 11:00:482019-09-05 10:51:04Introducing the First-Ever Customer Data Activation Platform, Powered by Blueshift
When it comes to travel accommodations, suites are the equivalent of flying first class. There’s a ton of space, comfort levels are high, and the amenities are endless. Also like first class? The price tag. But a company called Suiteness…
https://blueshift.com/wp-content/uploads/Featured-Image-Suiteness-Case-Study-1200x640.jpg6401200Chelsi Nakanohttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngChelsi Nakano2019-03-15 13:48:172019-09-05 10:46:23Blueshift Customer Stories: Hospitality Brand, Suiteness, Grows Bookings 2x with AI
- This article originally appeared on Forbes. There’s no denying that artificial intelligence is rapidly moving from fiction to reality. In marketing, especially, interest in AI has intensified as marketers have realized…
http://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.png00vijayhttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngvijay2019-01-16 12:50:032019-09-05 12:56:225 Predictions for AI in Marketing in 2019
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