Data Unification and Its Impact on Marketing

When marketing teams are first starting out, most everything they do can be described as a bootstrap effort — marketers are called upon to be scrappy and pull off great campaigns with very little. For most teams, this works well until they…

Blueshift Engage: The CEO’s View on Marketing & Growth

Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living…
tuft & needle

Blueshift Customer Stories: Tuft & Needle Improves Email Revenue by 181% with 1:1 Personalized Experiences

We can all agree that the traditional mattress buying process can be unnecessarily complicated. Daehee Park and JT Marino were fed up with inconsistent skews, pushy sales reps, and poor customer service that was all too common in the mattress…