September Event and Webinar Recap
Fall has arrived in the U.S.! For many of us, that means colorful leaves, pumpkins, corn mazes, and apple picking. For those of us at Blueshift, it also means a ton of valuable marketing insights from the events and webinars we hosted, attended, or participated in over the past month. Our September Blueshift events included best practices for omnichannel marketing, an ecommerce retail roundtable, a discussion about the future of digital marketing, and new advertising strategies for growth.
If you didn’t have a chance to attend or tune in to any of our Blueshift events in September, grab your favorite plaid flannel, light an autumn-scented candle, and get ready to learn more about our SmartHub Customer Data Platform (CDP) by watching on-demand now.
How Leading Brands Make Omnichannel a Reality
Most brands struggle to connect more than two marketing channels, let alone connect marketing touchpoints with sales, product, and service channels because of people, process, and technology hurdles. As your customers continue to see the lines between channels blurring, adopting omnichannel strategies is no longer optional. Join Blueshift Co-Founder & CEO, Vijay Chittoor to learn how your brand can seamlessly coordinate meaningful omnichannel campaigns.
Watch on-demand now to learn:
- The building blocks of creating omnichannel experiences
- Best practices for creating dynamic campaigns and experiences across channels
- How to apply inspiration from examples of omnichannel engagement across verticals
The Retail Hive: Exchange
The Retail Hive: Exchange conference created an opportunity for retailers to come together to soundboard, share, and learn from one another. Attendees were provided with the opportunity to meet various fellow retailers in a similar position. Over two days, there were a number of roundtable discussions, one-to-ones, partner introductions, workshops, a gala dinner, and even a casino in the Luton Hoo Mansion House!
A closed group of hand-picked executives from Europe’s biggest retailers attended, including Samsung, Giorgio Armani, Harvey Nichols, Boohoo, Bremont Watch Company, Benefit Cosmetics, Lovehoney, Robert Dyas, River Island, La Perla, Oak Furniture Land, and more!
Didn’t have a chance to attend? Check out the highlights here.
Is the Death of the Cookie the Death of Digital Marketing?
As digital marketers, we’ve become accustomed to knowing everything about everyone, but with privacy standards changing and cookies going away, digital marketers are facing their biggest challenge since the invention of the spam filter. But fear not, there is hope, and that hope lies in creating relevant, personalized experiences with which people want to engage — and we found just the marketers to share how that can happen!
Cian Murphy, Head of Content Marketing for International Living Publishing, is passionate about creating exceptional customer experiences based on first-party data. His view is that you can and should be adjusting your marketing efforts to continue to grow regardless of how Google, Facebook, or Apple adjusts their privacy settings. Cian joined Mannie Frances, Director of Customer Success at Blueshift, and Nick Chappelle, Martech Consultant at 14 West, to share his plan to drive organic growth and further reduce his team’s dependence on third-party data.
In this webinar, the discussion covered:
- Lay of the land on privacy updates
- Strategy and options for upcoming changes
- How International Living is proactively adjusting for these changes
Watch the webinar on-demand today.
RETAIL AND ECOMMERCE
“Be smart. 81% of marketers that use AI for personalization exceed revenue goals by at least 30%.” – Josh Francia, CGO at Blueshift
Check out his key takeaways from the event:
- Focus on the customer and make that the center of everything you do. Develop a plan around the customer and make every interaction meaningful.
- Measure marketing spend returns holistically. Don’t allow attribution models to rob the upper funnel activities that drive the fuel for the lower funnel.
- Don’t count on virality. Use data science and AI to identify opportunities for category expansion.
Want to get access to all of Blueshift’s events and webinars in one place? Click here!