As more and more businesses adopt and invest in AI, it’s clear that it is the next big trend in marketing. But starting from scratch can be an overwhelming process. What’s more, there’s little information on where (and how) to start or what to consider when introducing AI to your marketing strategies. To demystify AI, we’ve decided to create a course to help marketers understand the basics of AI in marketing, and exactly how marketers can start applying AI in their day-to-day to improve campaigns and marketing performance.
This course is a part of Blueshift Academy — the one-stop shop to learn the basics of the Blueshift platform, and topics most important to modern marketers: AI-marketing, digital marketing best practices, deliverability, and much more. We’ve broken down the biggest topics in marketing today into easy-to-follow and informative courses. In this course, we cover exactly how AI can be used by marketers, best practices that lead to success, how to measure that success, and much more. No strings attached, anyone willing to learn can take our free course that will guide you through the ins and outs of AI — and turn you into an AI-enabled marketer!
More about the course
We’ve broken down the essential information that every marketing should be aware of when beginning to implement AI solutions into their marketing initiatives. We believe that AI is something that should be at every marketer’s disposal — and speaking from experience we can truly say that this technology isn’t here to replace marketers but to make them into marketing superheroes.
In this 8 part course you will learn:
1. A breakdown of AI in marketing
This module will cover the ins and outs of AI, machine learning, and how it can be leveraged at every stage of the customer lifecycle to drive more engaging experiences for your customers.
We’ll discuss its different applications, specifically the role AI plays within the customer lifecycle, AI learning methodologies, and how it plays into your overall marketing strategies. You will learn how you can deliver relevant and engaging experiences at every stage of your customer lifecycle with the implementation of marketer-accessible AI.
2. How AI transforms omnichannel marketing
In this course, we will dive a bit deeper into the different components of AI that help drive a successful marketing strategy. We will discuss the current challenges marketers face when finding out who to target, with what content, on which channel, and at what time they should be engaged. We’ll walk through how AI can be used to optimize targeting, messaging, channel selection, and time of send to increase rates of engagement and conversion.
- Predictive Segmentation (Who): Select the best customers to target for every marketing campaign.
- Predictive Recommendations (What): Determine the right piece of content, offer or product to show each unique customer based on where they are in the customer journey.
- Predictive Channel Engagement Scores (Where): Deliver messages to each user on the best channel that drive interaction.
- Predictive Engage Time Optimization (When): Deliver tailored messages at the times when each unique customer is most likely to engage and take action.
3. The Importance of AI Transparency, Measurability, and Trust
AI Marketing is driven by algorithms, but how do you really know if the predictions are accurate? We discuss how marketers need solutions that enable them to understand model performance and improve its accuracy.
In addition to testing more efficiently than ever before, AI can enable marketers to securely test against this data. Modern AI is able to process vast amounts of customer data compared to a decade before. That, however, can surface privacy, trust, and bias issues in how that data is collected and used.
We’ll cover what exactly full transparency of AI looks like within a tech platform and the impact a “white-box” approach can have on performance. We’ll also explore best practices to help marketers to maintain compliance with HIPAA, GDPR, etc. dependent on the type of data that you plan to use in your marketing efforts (eg: 1st, 2nd, or 3rd-party data).
4. Tying it all together to deliver 1:1, unique experiences
Lastly, we’ll cover how to implement your new-found mastery of AI within your own marketing strategies. You will learn how to leverage each component we discussed within your omnichannel campaigns, and how you can create customer journeys that drive impact.
We’ll explore how AI can transform your day-to-day and make your marketing more effective than ever before. You’ll learn how AI gives overwhelmed marketers the time back to focus on creativity, strategy, and continuously improving how you engage customers.