We’ve extended our Recommendation Studio to allow you to surface similar ‘parent’ products based on the ‘child’ product a customer has expressed interest in. For example, a media streaming provider can help customers discover content by exposing new shows based on an episode they’ve watched, rather than recommending an episode from the same show. An eCommerce company can recommend recently released ‘shoes’ a customer may like based on the size, color, or style of other similar shoes they viewed in the past, driving them back to your brand to make a purchase.
To set up ‘parent item’ recommendations, go to the Recommendation Studio and create a new recommendation block. In any of the attribute tabs (Events, Related Items, Predictive Content, or Item Attributes) you’ll see a checkbox for ‘Recommend Parent Items’. Once checked and added to a message template, Blueshift automatically surfaces tailored recommendations similar to the parent product.
For more information, refer to documentation here or check out the Recommendation Studio documentation to learn more about recommendations in general.