CDPs (customer data platforms) continue to be at the forefront of most martech conversations. During 2021, we saw more marketers than ever adding CDPs to their tech stack, but similarly saw more marketers asking “What is a CDP, and do I need one?” Great news: Blueshift was joined by the CDP expert to discuss the state of … Continued
For yet another year, we’re proud and excited to announce that Blueshift has been named among the fastest-growing tech companies in Deloitte’s 2021 Technology Fast 500, ranked #54 in the Bay Area and #219 nationally.
Feeling like your marketing efforts are fruitless with the release of Apple’s iOS 15? Blueshift is here to help. The update is here, and it has brought with it some impactful changes to push notifications, email marketing, and — more specifically — how we should measure deliverability. While these changes are not groundbreaking, they will shift the … Continued
As customer expectations evolve and personalized experiences move to the center of your digital marketing strategy, creating omnichannel campaigns is becoming more and more imperative for activating and retaining customers. In order to equip marketers like you with the platform capabilities you need to optimize your omnichannel marketing, Blueshift has recently launched our next-generation Journey Builder and new App Hub to … Continued
Back in June, we shared a preview of Apple’s new iOS 15 privacy protection features that will affect your brand’s marketing strategy — specifically regarding your approach to email. Now, after the release of iOS 15 in late September, our team is diving into the new push notification features that may have an impact on customer experience on mobile. Curious … Continued
Fall has arrived in the U.S.! For many of us, that means colorful leaves, pumpkins, corn mazes, and apple picking. For those of us at Blueshift, it also means a ton of valuable marketing insights from the events and webinars we hosted, attended, or participated in over the past month. Our September Blueshift events included best … Continued
As marketers, we all know personalized experiences are key to winning over customers. As today’s customers engage with brands on a growing number of channels, they expect those personalized interactions to take place and be connected across every touchpoint with the brand. Beyond personalization, customers want frictionless omnichannel experiences that are responsive to their in-the-moment needs and take place … Continued
As you may have noticed in our August 2021 recap, our summer has been chock full of engaging events and webinars. In addition, we also have some fresh product launches and new omnichannel features coming this fall. On top of our existing fall excitement, we’re happy to announce that Blueshift was named a Leader for CDP and Marketing Automation — … Continued
August is a transitional month for many of us: a liminal space between summer and fall, a time for the landscape around us to start changing, a quieter time at home for those with kids going back to school (although this past year and a half has been a bit different in that sense within the world of … Continued
Over the last few months, we’ve been working hard to empower marketers to achieve their goals with the help of our SmartHub Customer Data Platform (CDP). We kicked off our Blueshift Engage21 event with a keynote address from Brad Wilson, EVP of Growth & Revenue at HBO Max, plus five 1-hour sessions with top-level marketers. In addition to this … Continued