Category: Newsworthy
Engage 2022: Flywheel Marketing Replaces Conversion Marketing
What does a modern marketer look like? Is she a creative storyteller who crafts engaging arcs in everything from emails, ads, podcasts, and TikTok shorts? Or a data analyst who pores over dashboards for insights? Is she a business collaborator bringing together the functions that interact with customers – all for the greater good of … Continued
Omnies 2022 Winners & Honorees: Congratulations to the Leaders in Customer Engagement
One of the best parts of my role as product marketing manager here at Blueshift is partnering with our customers and shining a light on the moments of joy they build for their customers. So it was a highlight for me at our Engage San Francisco event this week when we announced the winners and … Continued
Blueshift + Sinch: Supercharge Two-Way Conversations With AI
Smartphones are ubiquitous. Fully 85% of American adults own at least one smartphone, according to Pew Research. About three in 10 adults under age 30 say they are dependent on their smartphones, while 44% of 18-49 year olds go online almost constantly. This is both great news and not so great news for marketers: Great … Continued
AI Recommendations: How To Win And Sustain Your Customers’ Attention
Consumers are demanding personalization: It’s no longer a nice to have, it’s an expectation. According to the McKinsey 2021 personalization report, 76% of consumers get frustrated when companies don’t personalize interactions. Even with consumers who love your brand, earning and sustaining their attention when there are so many other distractions throughout the day is extremely … Continued
We’re Recognized on The Best Small Workplaces™ 2022 list!
We are so thrilled to be recognized in the Best Small Workplaces™ 2022 accolade that’s published today as part of Fortune magazine and the Great Place to Work® list. Earning a winners’ spot means that Blueshift is one of the best companies to work for in the US. It’s a highly competitive workplace list and … Continued
Push Notifications with Android 13
Google’s Android 13 OS release (scheduled for August–September 2022) will introduce a major change in how users manage their notification preferences. Instead of enabling push notifications by default for any user who installs your app, users must explicitly consent to receive push notifications from your app before they can be sent to them. This means … Continued
Blueshift Named CDP, Marketing Automation, and Mobile Marketing Leader by G2
Blueshift’s intelligent customer engagement platform is gaining recognition across the tech industry. G2 has released its Summer 2022 report and we’re excited to share that Blueshift was named a Leader in the Customer Data Platform (CDP), Marketing Automation, and Mobile Marketing categories. Our Leader ranking is based on receiving high customer satisfaction scores and having … Continued
See Blueshift in Action with Our New, Free Self-Guided Product Demo
Searching for the right solution for your specific business needs can be overwhelming. We’re excited to announce our new, free self-guided product demo to simplify the vetting process. Explore the Blueshift platform at your own pace and see firsthand how easy it is to transform your marketing and achieve impactful business results. Discover how to … Continued
Blueshift Named a CDP and Marketing Automation Leader in G2 Spring 2022 Report
Can you believe we’re already almost four months into 2022? The first three months of the year have been a whirlwind, particularly with the successful launch of our Benchmark Report 2022: Cross-Channel Marketing. While our team was busy analyzing 10 billion messages sent by Blueshift customers to assemble our groundbreaking report, the Blueshift platform was … Continued
A Year in Review: 2021
2021 was an unpredictable year, to say the least. Though many people viewed this past year as 2020 part 2 — and the martech space experienced changes of its own (the death of cookies and the release of iOS 15, anyone?) — we at Blueshift are proud to share all we accomplished in 2021 that made it a year worth … Continued
iOS 15 Updates: Keep Adapting to Mail Privacy & Proxies
We’ve had some time to marinate and let all of the recent Apple iOS 15 changes sink in. After gathering our wits, we did some testing on this privacy phenomenon that is Mail Privacy Protection. We found some interesting things, so let’s talk about it.