
3 Re-engagement Campaigns You Can Run In FB That Will Grow Your Revenues
Marketing AutomationWith more than 2B monthly active users in Facebook, Facebook is a great channel for customer acquisition. But with the power of your first party customer behavior data, you have a big opportunity to run re-engagement campaigns using Facebook…

A Big Target is the Wrong Target: How to Increase Effectiveness of Facebook Retargeting
Marketing AutomationTargeting everybody is targeting nobody.
With average CPC rates ranging from $2 up to $5, broad targeting on Facebook can soon get expensive and highly ineffective. But by bringing your first party customer and behavioral data to Facebook,…

Programmatic Relationship Marketing
Marketing AutomationInnovations in programmatic advertising have transformed online media buying, making the process more automated, targeted and measurable. Now programmatic is poised to revolutionize customer relationship marketing.
I wrote an article on this…

Cultivating Stickiness and Repeat Behavior With Mobile Commerce Apps
Marketing AutomationBrand-loyalty & stickiness of customers have long been a problem for e-commerce, especially with price comparison on the web. However, in the new age of mobile commerce, early data is suggesting that apps might just be the cure that the…

Mobile E-commerce Done Right!
Marketing AutomationIn 2014 the number of mobile users exceeded desktop users for the first time, accounting to 52.1% of all online traffic. (IBM report) This marked an important shift for marketers and how they communicate with their customers. The challenge facing…

5 Essentials For E-commerce Push Notifications
Marketing AutomationMobile commerce is growing much faster than ecommerce. Mobile apps are not only extending commerce beyond the desktop, but also enabling new e-commerce use cases like on-demand services.
However, e-commerce apps tend to have much lower…

How To Drive Customer Engagement This Cyber Monday [Infographic]
Marketing AutomationThe phrase "Cyber Monday" first made an appearance in 2005, in a Shop.org press release entitled "'Cyber Monday. Nine years later, it has become a quintessential part of our culture. Here are some ways brands and retailers can engage their customers…

4 tips for #CyberMonday
Marketing AutomationIt's that time of the year, when everyone in the Ecommerce world gets warm and fuzzy about delivering delightful savings to customers (and in turn, logging their biggest day of the year)!
We have dug through tweets from 2013 to help you avoid…