marketer

Marketer vs. Martech: Your Stack is Broken if You Aren’t Marketing Like a Mind Reader

Every time a customer interacts with a brand, be it on a website, a social media profile, over email, text message, or even via offline channels, they leave behind crumbs of information. Collectively, these crumbs can add up to individual profiles…
roi

What’s the Real ROI of Data Activation?

Marketers need to be smart with their technology investments — martech can be extremely resource-intensive (both in budget and time) to pull off. So, it’s important to be aware of ROI when entering a buying cycle for a new platform. ROI…
data

Marketer vs. Martech: Your Tech Stack Is Broken If It’s Full of Unused Data

If there’s one thing marketers can be sure of, both now and for the foreseeable future, it’s that data rules everything. Or, at least it should. The sheer amount of data available today is immeasurable and the collection of it is similarly…
1:1 personalization

3 Reasons Why Your Marketing Needs 1:1 Personalization

Chances are, if you’re a marketer in 2020, you’re executing some form of personalization, but it might not be 1:1 personalization. Businesses of 5 to 500 can now easily customize comms as the barrier to entry for CRM, ESP, and automation…
marketers

Marketer vs. Martech: Majority of Marketers Poised for Failure in 2020

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It’s safe to say that most — if not all — marketers are feeling the heat of a quickly changing landscape, whether it be personalization expectations, the increasing (and counter-intuitive) demands of data security and governance, or even…

Data Activation’s Impact on Social Media

Social media is one of the most powerful tools at both B2B and B2C companies’ disposal. Both paid and organic campaigns are an extremely lucrative way for businesses of all sizes to reach new customers, re-target, and convert valuable brand…
brand

Building Brand Loyalty That Lasts a Lifetime

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Brand loyalty is the ever-elusive goal most companies build entire business programs around. The path for a band of loyal customers used to be much clearer — provide top-notch products your customers love and they’ll reward you with unwavering…

Why Marketing Automation and Personalization Aren’t Mutually Exclusive

In business, or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that?…
ecommerce

Leveraging Blueshift for Exceptional Ecommerce Growth

Although the Blueshift is vertical agnostic, we recognize we play especially well in certain areas and with certain use cases. Blueshift customers within the ecommerce sector have done remarkably well, and though each of their use cases are…
customer journey

Lifecycle Marketing 101: How to Guide Your Customer Journeys

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A great customer experience is more than just a buzzword — it’s the new base expectation of consumers. 33% of consumers will now end a relationship with a brand completely due to underwhelming personalization, and the bar is continually…