Big Target is the wrong target for Facebook Retargeting

A Big Target is the Wrong Target: How to Increase Effectiveness of Facebook Retargeting

Targeting everybody is targeting nobody.  With average CPC rates ranging from $2 up to $5, broad targeting on Facebook can soon get expensive and highly ineffective. But by bringing your first party customer and behavioral data to Facebook,…
Programmatic

Programmatic Relationship Marketing

Innovations in programmatic advertising have transformed online media buying, making the process more automated, targeted and measurable. Now programmatic is poised to revolutionize customer relationship marketing. I wrote an article on this…
stickiness and repeat customers

Cultivating Stickiness and Repeat Behavior With Mobile Commerce Apps

Brand-loyalty & stickiness of customers have long been a problem for e-commerce, especially with price comparison on the web. However, in the new age of mobile commerce, early data is suggesting that apps might just be the cure that the…
Mobile ecom done right

Mobile E-commerce Done Right!

In 2014 the number of mobile users exceeded desktop users for the first time, accounting to 52.1% of all online traffic. (IBM report) This marked an important shift for marketers and how they communicate with their customers. The challenge facing…
Push Notifications

5 Essentials For E-commerce Push Notifications

Mobile commerce is growing much faster than ecommerce. Mobile apps are not only extending commerce beyond the desktop, but also enabling new e-commerce use cases like  on-demand services. However, e-commerce apps tend to have much lower…
Customer engagement

How To Drive Customer Engagement This Cyber Monday [Infographic]

The phrase "Cyber Monday" first made an appearance in 2005, in a Shop.org press release entitled "'Cyber Monday. Nine years later, it has become a quintessential part of our culture. Here are some ways brands and retailers can engage their customers…
Cyber Monday

4 tips for #CyberMonday

It's that time of the year, when everyone in the Ecommerce world gets warm and fuzzy about delivering delightful savings to customers (and in turn, logging their biggest day of the year)! We have dug through tweets from 2013 to help you avoid…

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San Francisco, CA
Charlotte, NC
Pune, India
London, UK

hello@blueshift.com

COMPANY

PLATFORM

Blueshift is a leader in Marketing Automation on G2

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