
Marketer vs. Martech: Your Stack is Broken if You Aren’t Marketing Like a Mind Reader
Marketing AutomationEvery time a customer interacts with a brand, be it on a website, a social media profile, over email, text message, or even via offline channels, they leave behind crumbs of information. Collectively, these crumbs can add up to individual profiles…

What’s the Real ROI of Data Activation?
Marketing AutomationMarketers need to be smart with their technology investments — martech can be extremely resource-intensive (both in budget and time) to pull off. So, it’s important to be aware of ROI when entering a buying cycle for a new platform. ROI…

Marketer vs. Martech: Your Tech Stack Is Broken If It’s Full of Unused Data
Marketing AutomationIf there’s one thing marketers can be sure of, both now and for the foreseeable future, it’s that data rules everything. Or, at least it should. The sheer amount of data available today is immeasurable and the collection of it is similarly…

3 Reasons Why Your Marketing Needs 1:1 Personalization
Marketing AutomationChances are, if you’re a marketer in 2020, you’re executing some form of personalization, but it might not be 1:1 personalization. Businesses of 5 to 500 can now easily customize comms as the barrier to entry for CRM, ESP, and automation…

Marketer vs. Martech: Majority of Marketers Poised for Failure in 2020
Featured, Marketing AutomationIt’s safe to say that most — if not all — marketers are feeling the heat of a quickly changing landscape, whether it be personalization expectations, the increasing (and counter-intuitive) demands of data security and governance, or even…

Data Activation’s Impact on Social Media
Marketing AutomationSocial media is one of the most powerful tools at both B2B and B2C companies’ disposal. Both paid and organic campaigns are an extremely lucrative way for businesses of all sizes to reach new customers, re-target, and convert valuable brand…

Building Brand Loyalty That Lasts a Lifetime
Digital Marketing Practices & Insights, Marketing AutomationBrand loyalty is the ever-elusive goal most companies build entire business programs around. The path for a band of loyal customers used to be much clearer — provide top-notch products your customers love and they’ll reward you with unwavering…

Why Marketing Automation and Personalization Aren’t Mutually Exclusive
Marketing AutomationIn business, or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that?…

Leveraging Blueshift for Exceptional Ecommerce Growth
Marketing AutomationAlthough the Blueshift is vertical agnostic, we recognize we play especially well in certain areas and with certain use cases. Blueshift customers within the ecommerce sector have done remarkably well, and though each of their use cases are…

Lifecycle Marketing 101: How to Guide Your Customer Journeys
Digital Marketing Practices & Insights, Marketing AutomationA great customer experience is more than just a buzzword — it’s the new base expectation of consumers. 33% of consumers will now end a relationship with a brand completely due to underwhelming personalization, and the bar is continually…