brand

Building Brand Loyalty That Lasts a Lifetime

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Brand loyalty is the ever-elusive goal most companies build entire business programs around. The path for a band of loyal customers used to be much clearer — provide top-notch products your customers love and they’ll reward you with unwavering…

Why Marketing Automation and Personalization Aren’t Mutually Exclusive

In business, or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that?…
ecommerce

Leveraging Blueshift for Exceptional Ecommerce Growth

Although the Blueshift is vertical agnostic, we recognize we play especially well in certain areas and with certain use cases. Blueshift customers within the ecommerce sector have done remarkably well, and though each of their use cases are…
customer journey

Lifecycle Marketing 101: How to Guide Your Customer Journeys

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A great customer experience is more than just a buzzword — it’s the new base expectation of consumers. 33% of consumers will now end a relationship with a brand completely due to underwhelming personalization, and the bar is continually…
email marketing

Teaching Email Marketing A Few New Tricks

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Email marketing won’t disappear any time soon. In fact, it’s one of the best ways for companies to increase their ROI. But that doesn’t mean your approach doesn’t matter. For example, the revenue generated through batch and blast is…

Achieve True Personalization Using Geotargeting

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Standing out as a brand has never been more important, especially when consumers have a world of possibilities at their fingertips. Providing a personalized experience to your customers allows you to rise above the competition and geotargeting…

Is Your Brand Consistent Across All Marketing Channels?

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Today’s consumers expect a seamless experience across channels. Is your brand delivering the consistency your customers want?  Multiple touchpoints Consumers will interact with six to eight touchpoints before they even enter the top of…

SMS Engagement Rates And How To Ensure Customers Love Yours

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It’s no secret that people use mobile phones more often than any other device today. Paying attention to your SMS engagement rates is a smart move. Here’s what you need to know.  Get On Board With SMS SMS open rates outpace email by 78%,…

Insightful Multi-Channel Marketing Statistics To Improve Your Strategy

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Business is all about the numbers. When it comes to customer retention, businesses that adopt a multi-channel marketing strategy achieve 91% greater customer retention than those that don’t. Impressed? Read on for more marketing statistics…

Embracing Customer Experiences For Improved Marketing

There’s a new trend in marketing. It’s one as old as business itself but is refreshingly modern at the same time. Customer experience based marketing has all the makings of a good promotion plan. There are many reasons to embrace it!  What…