unification

Data Unification and Its Impact on Marketing

When marketing teams are first starting out, most everything they do can be described as a bootstrap effort — marketers are called upon to be scrappy and pull off great campaigns with very little. For most teams, this works well until they…

Marketer vs. Martech: You’ve Been Doing Data All Wrong and You’re Ready to Change

For some marketers, data collection and unification can be scary. Math may not be your forte, you may have no idea where to look for meaning, or you simply don’t have the right toolset to understand your data. In the past, marketers had to…
teams

Why Teams of All Sizes Need to Be Using AI for Powerful Results

For most marketers, hearing the word “AI” might send shivers down their spine — it’s no wonder considering that AI seems to have become the catchall for a super expensive robot who’ll be stealing your job in the next 5 years. The reality…
team

Marketer vs. Martech: Disparate Tools Lead to Disparate Teams

Nearly 100 years ago there were, at most, three channels on which marketers could reach consumers: radio, print, and billboards. In the past 20 years, the number of digital avenues for communication has skyrocketed and with it, the number of…
AI predictive marketing

How to See Transformation In Under 90 Days with AI Marketing

Looking to make a fast splash in marketing performance? New campaigns, tag lines, and special offers are great techniques for enhancing performance, but these efforts need to be supported by a strong data foundation and the proper tools to ensure…
martech

How to Reduce Martech Friction for Immediate ROI

As the world of martech has blossomed over the past 10 years we have been encouraged to purchase the next big thing. Each new addition to a team meant a new recommendation for what tech was worth buying. The end result is 95% of marketers are…
martech

Marketer vs Martech: A Broken Stack Means a Broken Team

If you’ve been keeping up with our Marketer vs Martech series, you might remember that over 95% of marketers aren’t personalizing on a one to one level — and 69% of those folks attribute that to friction in their martech stacks. And, these…
marketers

3 Reasons You Could Fail Your Marketing Goals in 2020

The world we inhabit is growing more and more complex: consumer demands for personalization are growing, we communicate on more channels than ever before, and there are more martech tools popping up each day. These, among many other things,…
tech

Marketer vs Martech: Your Tech Stack Is Broken If You Aren’t Able to Bring Strategies to Life

Many marketers went into their jobs with the preconceived notion that it would entail flexing their creative muscles. But reality paints a completely different picture of what consumes the average marketer’s day-to-day. Wrangling tech issues,…
personalization

4 Things Your Marketing Needs to Achieve True Personalization

There are no ifs, ands, or buts about it — customers want 1:1 personalization from their favorite brands. Marketers want to provide these experiences as well because they bolster brand efforts, foster loyalty, and increase revenue all in one…