Innovations in programmatic advertising have transformed online media buying, making the process more automated, targeted and measurable. Now programmatic is poised to revolutionize customer relationship marketing. I wrote an article on this…
Brand-loyalty & stickiness of customers have long been a problem for e-commerce, especially with price comparison on the web. However, in the new age of mobile commerce, early data is suggesting that apps might just be the cure that the…
https://blueshift.com/wp-content/uploads/Cultivating-stickiness-and-repeat-V2.jpg6401200vijayhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgvijay2015-04-28 19:20:412019-11-22 10:56:19Cultivating Stickiness and Repeat Behavior With Mobile Commerce Apps
In 2014 the number of mobile users exceeded desktop users for the first time, accounting to 52.1% of all online traffic. (IBM report) This marked an important shift for marketers and how they communicate with their customers. The challenge facing…
Mobile commerce is growing much faster than ecommerce. Mobile apps are not only extending commerce beyond the desktop, but also enabling new e-commerce use cases like on-demand services. However, e-commerce apps tend to have much lower…
https://blueshift.com/wp-content/uploads/5-essentials-for-ecom-push-not-V2.jpg6401200vijayhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgvijay2015-02-18 07:43:022019-11-22 10:56:355 Essentials For E-commerce Push Notifications
The phrase "Cyber Monday" first made an appearance in 2005, in a Shop.org press release entitled "'Cyber Monday. Nine years later, it has become a quintessential part of our culture. Here are some ways brands and retailers can engage their customers…
https://blueshift.com/wp-content/uploads/How-to-drive-customer-engagement-V2.jpg6401200vijayhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgvijay2014-11-25 12:09:122019-11-22 10:56:35How To Drive Customer Engagement This Cyber Monday [Infographic]
It's that time of the year, when everyone in the Ecommerce world gets warm and fuzzy about delivering delightful savings to customers (and in turn, logging their biggest day of the year)! We have dug through tweets from 2013 to help you avoid…
https://blueshift.com/wp-content/uploads/4-tips-to-cyber-monday-V2.jpg6401200vijayhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgvijay2014-11-09 22:10:052019-11-22 10:56:354 tips for #CyberMonday
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