Artificial Intelligence Helps Marketers Take Smart Decisions, Featuring Vijay Chittoor

Marketing and customer experience (CX) are increasingly intertwined in today’s connected world, and marketers are being tasked with understanding customers through the lens of CX data to craft personalized experiences...

Blueshift raises $30M for its AI-based, integrated approach to marketing – TechCrunch

The concept of the “marketing cloud” — sold by the likes of Salesforce, Oracle and Adobe — has become a standard way for large tech companies to package together and sell marketing tools to businesses that want to improve how they use…

How CarParts.com Leverages CDP Tech to Create Customer-Centric Experiences

Before adopting a Customer Data Platform (CDP), CarParts.com had a vast dataset of customer behavioral data, but had issues with scaling to take advantage of it. In addition, it wasn’t able to glean insights from real-time signals as it would have liked to do...

Blueshift Named Among The Fastest Growing Companies in North America on Deloitte’s 2020 Technology Fast 500™

Blueshift, the leading SmartHub CDP, announced today it ranked 139 on Deloitte's Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now…

Blueshift Named a RealCDP in the Customer Data Platform Institute’s Inaugural Audit

From the CDP Institute's Audit Findings: Blueshift’s SmartHub CDP meets all core RealCDP certification requirements and supports B2C companies with a cloud-based (AWS) SaaS platform that is smart, robust, and easy-to-use (no coding needed). In…

Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast

Many brands know the value of triggered emails. But Blueshift has presented additional proof of their worth in Trigger-Based Marketing, a benchmark report released on Wednesday. For starters, email triggers pull an average 7.06% click-through…

Putting AI to Work Across Your Customer Data Strategy, featuring Josh Francia

Early this year, Salesforce revealed that 47% of the 7,000 marketing executives it surveyed planned to increase their use of AI. In fact, of all the technologies listed in the survey — AI, social media tools, analytics tools, automation…

Blueshift Announces Lineup For Engage Virtual Conference

Blueshift, the leading Customer Data Activation Platform, today announced the speaker lineup at the company's inaugural Blueshift Engage Virtual Conference. The conference featured a series of discussions with top marketing…

Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

Blueshift, the leading Customer Data Activation Platform, today announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations…

New Study Shows How Successful Marketers Are Turning Data, Tech, And AI Into A Competitive Advantage

Blueshift, the leading Customer Data Activation Platform, today announced the results of a new study, "Marketer vs. Martech in 2020," conducted by Kelton Global, an independent insights…