Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast

Many brands know the value of triggered emails. But Blueshift has presented additional proof of their worth in Trigger-Based Marketing, a benchmark report released on Wednesday.For starters, email triggers pull an average 7.06% click-through…

Putting AI to Work Across Your Customer Data Strategy, featuring Josh Francia

Early this year, Salesforce revealed that 47% of the 7,000 marketing executives it surveyed planned to increase their use of AI. In fact, of all the technologies listed in the survey — AI, social media tools, analytics tools, automation…
BLueshift in the News on PRNewswire and Cision

Blueshift Announces Lineup For Engage Virtual Conference

Blueshift, the leading Customer Data Activation Platform, today announced the speaker lineup at the company's inaugural Blueshift Engage Virtual Conference. The conference featured a series of discussions with top marketing…

Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

Blueshift, the leading Customer Data Activation Platform, today announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations…

New Study Shows How Successful Marketers Are Turning Data, Tech, And AI Into A Competitive Advantage

Blueshift, the leading Customer Data Activation Platform, today announced the results of a new study, "Marketer vs. Martech in 2020," conducted by Kelton Global, an independent insights…

2020 Is The Year AI Goes Mainstream In Marketing

Looking to improve the accuracy, speed, and relevance of responses to customers, marketers, are selectively adopting more AI-based apps into their tech stacks in 2020.  According to a…

Blueshift Integrates Shopify and Magento Platforms

Blueshift, the leading Customer Data Activation Platform, today announced the integration of popular ecommerce platforms, Shopify and Magento. The integrations connect Shopify and Magento stores with Blueshift, synchronizing…

Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports

Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2's Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report. The dual recognition validates Blueshift's…

Realizing the Future of AI-Enabled Marketing with Vijay Chittoor, Co-Founder & CEO of Blueshift

Artificial intelligence is a technology that is exciting to some and frightening to others. So how should marketers react to this new and potentially revolutionary technology? According to Vijay Chittoor (LinkedIn | Twitter),…

Fuel Adds In-App Functionality with Blueshift

Fuel launched a new feature set that has been integrated into its artificial-intelligence-powered cross-channel marketing and customer engagement solution. Powered by Blueshift, the patented platform works by aggregating…