Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

Blueshift, the leading Customer Data Activation Platform, today announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations…

New Study Shows How Successful Marketers Are Turning Data, Tech, And AI Into A Competitive Advantage

Blueshift, the leading Customer Data Activation Platform, today announced the results of a new study, "Marketer vs. Martech in 2020," conducted by Kelton Global, an independent insights…

2020 Is The Year AI Goes Mainstream In Marketing

Looking to improve the accuracy, speed, and relevance of responses to customers, marketers, are selectively adopting more AI-based apps into their tech stacks in 2020.  According to a…

Blueshift Integrates Shopify and Magento Platforms

Blueshift, the leading Customer Data Activation Platform, today announced the integration of popular ecommerce platforms, Shopify and Magento. The integrations connect Shopify and Magento stores with Blueshift, synchronizing…

Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports

Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2's Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report. The dual recognition validates Blueshift's…

Realizing the Future of AI-Enabled Marketing with Vijay Chittoor, Co-Founder & CEO of Blueshift

Artificial intelligence is a technology that is exciting to some and frightening to others. So how should marketers react to this new and potentially revolutionary technology? According to Vijay Chittoor (LinkedIn | Twitter),…

Fuel Adds In-App Functionality with Blueshift

Fuel launched a new feature set that has been integrated into its artificial-intelligence-powered cross-channel marketing and customer engagement solution. Powered by Blueshift, the patented platform works by aggregating…

MarTech Interview with Vijay Chittoor, Co-Founder and CEO, Blueshift

AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue by scaling personalized, relevant experiences to each customer on every channel.” Could…

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

Blueshift, the leading Customer Data Activation Platform, today announced its latest in a string of innovations built for marketers by marketers: native in-app messages as an additional…

SalesTech Star Interview With Josh Francia, Chief Growth Officer At Blueshift

Tell us about your role and journey into technology? What inspired you to join Blueshift? My background is in Marketing, Product Management, and Technology. Prior to joining Blueshift, I was actually a customer via LendingTree,…

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