Blueshift Extends SmartHub CDP for Omni-Channel CX

Customer data company Blueshift has announced an extension of its SmartHub customer data platform for omnichannel experience orchestration. The company’s offering uses AI to unlock the full potentiation of customer data across channels and…

Online Auto Parts Retailer Shifts to Personalized Marketing

CarParts.com is replacing “batch-and-blast” marketing campaigns with tailored, individualized promotions. Finding itself limited to sending generalized promotional messages via email blast by its legacy marketing platform, digitally native…

Blueshift’s SmartHub CDP Unveils Next Evolution of Omnichannel Journeys

Today Blueshift announced the next evolution of its AI-Powered SmartHub Customer Data Platform (CDP) by extending its journey orchestration across all customer experience touchpoints including support, commerce, sales, loyalty, product, and…

Blueshift Announces Global Expansion

Blueshift, the leading AI-Powered Customer Data Platform, today announced the expansion of its SmartHub Customer Data Platform (CDP) in Europe and Asia Pacific (APAC) regions, adding to its proven success in North America. The company appointed…

Artificial Intelligence Helps Marketers Take Smart Decisions, Featuring Vijay Chittoor

Marketing and customer experience (CX) are increasingly intertwined in today’s connected world, and marketers are being tasked with understanding customers through the lens of CX data to craft personalized experiences...

Blueshift raises $30M for its AI-based, integrated approach to marketing – TechCrunch

The concept of the “marketing cloud” — sold by the likes of Salesforce, Oracle and Adobe — has become a standard way for large tech companies to package together and sell marketing tools to businesses that want to improve how they use…

How CarParts.com Leverages CDP Tech to Create Customer-Centric Experiences

Before adopting a Customer Data Platform (CDP), CarParts.com had a vast dataset of customer behavioral data, but had issues with scaling to take advantage of it. In addition, it wasn’t able to glean insights from real-time signals as it would have liked to do...

Blueshift Named Among The Fastest Growing Companies in North America on Deloitte’s 2020 Technology Fast 500™

Blueshift, the leading SmartHub CDP, announced today it ranked 139 on Deloitte's Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now…

Blueshift Named a RealCDP in the Customer Data Platform Institute’s Inaugural Audit

From the CDP Institute's Audit Findings: Blueshift’s SmartHub CDP meets all core RealCDP certification requirements and supports B2C companies with a cloud-based (AWS) SaaS platform that is smart, robust, and easy-to-use (no coding needed). In…

Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast

Many brands know the value of triggered emails. But Blueshift has presented additional proof of their worth in Trigger-Based Marketing, a benchmark report released on Wednesday. For starters, email triggers pull an average 7.06% click-through…