MarTech Interview with Vijay Chittoor, Co-Founder and CEO, Blueshift

AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue by scaling personalized, relevant experiences to each customer on every channel.” Could…

Blueshift Secures $15M In Series B Funding, Appoints New Chief Growth Officer

Blueshift, a customer data activation platform, raised $15 million in a Series B funding round led by Softbank Ventures Asia. The company also named Josh Francia as its new Chief Growth Officer. The funding round, which also included…

Blueshift announces $15M Series B to expand AI-fueled cross-channel marketing

Blueshift is a startup founded by tech industry veterans who saw first-hand how difficult cross-channel marketing was. They decided to launch a company and build a cross-channel marketing platform from the ground up that uses AI and machine…

Blueshift raises $15 million from Softbank for its AI customer engagement tools

Four-year-old Blueshift, which describes itself as an AI-driven “customer data activation” company, has attracted backing from Japanese conglomerate Softbank. It today announced that it’s raised $15 million in series B funding led by…

Blueshift Unveils Customer Data Activation Platform

Blueshift has debuted what it calls a Customer Data Activation Platform (CDAP) to help firms unify data and use it to power AI-driven customer experiences. The service will enable brands to “make intelligent decisions around the right audience…

Marketing With AI: Practical Tips For Successful Deployments

Artificial intelligence (AI) is a trend that is fundamentally transforming marketing in 2018. Per the latest research from Gartner, the "business value derived from artificial intelligence is projected to total $1.2 trillion in 2018," with…

Artificial Intelligence from Blueshift Automates and Personalizes Marketing At Scale

Artificial intelligence may be complex, but its job is actually to make life simpler for marketers. After all, marketing has become a little more complicated, thanks to the sheer number of online channels where consumers spend their time (and…

Forget Third-Party Data. You’re Already Missing Out on Most of Your First-Party Data

In the digital era, data is as good as currency. With more and more companies getting their edge from the ability to collect unique customer data and insights, data's gold standard has never been higher. There are also a number of ways companies…

77% Of Marketing Execs See AI Adoption Growing This Year

43% of marketers are using Artificial Intelligence (AI) including machine learning for expanding their audiences today. Marketers who have real-time access to data and regularly use it for segmenting customers are 1.7X more likely to…

How Marketers Struggle with Analyzing Customer Data – Those with inaccurate info stand to lose money

Marketers seek more customer data, but many struggle to make sense of what the numbers are telling them. In a February survey of 200 US marketers by Blueshift and TechValidate, 54% of respondents said one of the main roadblocks preventing…

© 2020 COPYRIGHT BLUESHIFT LABS, INC.   |   PRIVACY POLICY   |   TERMS OF SERVICE   |   ANTI-SPAM POLICY