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Category: Customers + Partners

Suncoast Credit Union’s Path to Data-Driven Personalization: 3 Key Takeaways

Kristen Session

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In an era defined by digital disruption and evolving consumer expectations, credit unions are presented with a remarkable opportunity to redefine member engagement and excel in a rapidly changing, digital world. Unlike most traditional banking institutions, credit unions boast a unique value proposition—a commitment to community-centric banking, personalized service, and member-driven initiatives. Yet, in an … Continued

Blueshift Earns New AWS Advertising and Marketing Technology Competency

Jason Shugars

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I’m thrilled to announce that Blueshift has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience! This designation recognizes our expertise in helping marketers improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities. All while being built … Continued

AI Spotlight: Top 5 Must-Read Blogs on AI Marketing

Kristen Session

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Join us for the month of July as we celebrate the remarkable impact of AI on the world of marketing. Throughout July, we will dive into the power of AI marketing, showcasing real-world examples, success stories, insights, and the latest advancements. Discover how AI empowers marketers to gain deeper insights, make data-driven decisions, and create … Continued

4 Cross-Channel Marketing Examples That Drive Results

Blueshift

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One of the biggest challenges brands face today is effectively reaching customers at the right time, on the best channel, and with the most relevant message. Traditionally, brands have relied on data to create campaigns tailored to specific channels. However, in today’s landscape, customers are dispersed across an increasingly diverse range of channels. As a … Continued

Blueshift Named Leader in Marketing Automation and CDP by G2 for 8th Quarter

Blueshift

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We’re pleased to announce that Blueshift was named a Leader in G2’s Spring 2023 report in the Marketing Automation, Customer Data Platform (CDP), and Mobile Marketing categories. Our Leader ranking is based on receiving high customer satisfaction scores and having a large market presence. We owe a great deal of thanks to our customers, who … Continued

Blueshift + Snowflake: Top 3 Benefits for the Modern Marketer

Blueshift

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For modern marketers, having access to your rich first-party data is critical for delivering the personalized, relevant experiences your customers have come to expect. Traditionally, a lot of this data has been trapped inside data warehouses and has only been available to BI and Data Science teams. Luckily, we have a solution that will make … Continued

Why SMS Marketing Will Dominate in 2023: 4 Benefits You Need to Know

Blueshift

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2023 is the year SMS takes center stage in a marketer’s cross-channel marketing mix. Missed opportunities, lower engagement, and lost revenue are risks you take without SMS. With SMS, brands are only a text away from an immediate customer connection.  Customers want trusted brands to text them. In 2022, 70% of consumers opted in to … Continued

Engage 2022: Flywheel Marketing Replaces Conversion Marketing

Blueshift

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What does a modern marketer look like? Is she a creative storyteller who crafts engaging arcs in everything from emails, ads, podcasts, and TikTok shorts? Or a data analyst who pores over dashboards for insights? Is she a business collaborator bringing together the functions that interact with customers – all for the greater good of … Continued

Blueshift + Sinch: Supercharge Two-Way Conversations With AI

Jason Shugars

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Smartphones are ubiquitous. Fully 85% of American adults own at least one smartphone, according to Pew Research. About three in 10 adults under age 30 say they are dependent on their smartphones, while 44% of 18-49 year olds go online almost constantly.  This is both great news and not so great news for marketers: Great … Continued