With impending interest rate cuts later this year and beyond, the time is now for financial institutions to optimize their tech stack. History has shown that when interest rates drop, it sets off a chain reaction in the market. Consumers rush to secure mortgages, explore refinancing options, and seek alternative financial products. When the time … Continued
In an era defined by digital disruption and evolving consumer expectations, credit unions are presented with a remarkable opportunity to redefine member engagement and excel in a rapidly changing, digital world. Unlike most traditional banking institutions, credit unions boast a unique value proposition—a commitment to community-centric banking, personalized service, and member-driven initiatives. Yet, in an … Continued
The Holiday Season often brings to mind the joy of giving and receiving, but not every gift hits the mark. Have you ever unwrapped a present that left you scratching your head, wondering if the sender really knew you at all? It happens more often than we think. Just like receiving a moldy fruitcake, customers … Continued
I’m thrilled to announce that Blueshift has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience! This designation recognizes our expertise in helping marketers improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities. All while being built … Continued
At its core, marketing audience segmentation is about harnessing data to divide your audience into distinct subgroups with shared characteristics, enabling you to deliver tailored marketing strategies. In one of our previous blogs, we discussed various types of audience segmentation with examples of each. This blog delves deep into the concept of marketing audience segmentation, … Continued
Thanksgiving, traditionally a North American holiday, extends beyond its regional origins as a universal celebration of gratitude. As we approach this season, we think of marketers, a community with much to appreciate in the quickly advancing world of marketing. Modern technologies have played a pivotal role in reshaping marketing. Here are ten modern developments marketers … Continued
Google isn’t known for being particularly vocal or transparent about the inner workings of Gmail’s deliverability. So, when Google begins releasing tidbits of what’s to come, the email world stops spinning, and ears everywhere start to perk up. To cut through the noise, the Deliverability Doctors are here to assist in navigating this proverbial jungle … Continued
Have you stocked up your candies yet? With the air turning crisp and the smell of pumpkin spice filling the cafes, let’s get on our cozy vests this fall and brew up some frighteningly good marketing ideas that will be a treat for your customers! According to NRF, Halloween spending is forecasted to reach a … Continued
It’s that time of the year again: Get To Know Your Customers Day! If you didn’t know, this day falls on the third Thursday of each quarter (January, April, July, October). There has never been a better time to get to know your customers. After all: 71% of customers expect personalization, and 76% feel frustrated when … Continued
We are back with a new blog in our Deliverability Doctors blog series – and this time we are talking about protecting your email deliverability, as well as the potential roadblocks you could encounter! Like every other challenge, sometimes email deliverability problems don’t emerge suddenly. If you didn’t notice the slight changes in the behavior … Continued
Throughout my career, I’ve had the privilege of collaborating with customers from various retail and e-commerce companies. One shared objective has consistently emerged: the pursuit of rapid growth and scalability in today’s ever-evolving marketing landscape. Unfortunately, many companies often find themselves entangled in the complexities of data integration and extended set-up processes. They frequently become … Continued
When was the last time you used Google Maps? Or Alexa, or Siri, or watched Netflix’s latest recommendations curated just for you? If the answer is “pretty much, every day,” then AI has been a part of your daily routine already, and knowingly or unknowingly you have been using it extensively! Automation has gradually taken … Continued