what we mean by a 360-degree customer view, what it enables, and how we went about doing this at Blueshift. This post is the first in a multi-part series that looks at key innovations in the Blueshift platform.

A 360-degree View of the Customer – Finding Marketing Zen

In this post, we’ll explain what we mean by a 360-degree customer view, what it enables, and how we went about doing this at Blueshift. This post is the first in a multi-part series that looks at key innovations in the Blueshift platform.   The…
Activating Customer Data

Activating Customer Data with Graph Technology

Graph technology-powered customer experience What do Netflix, Amazon, LinkedIn, Facebook, and Google have in common? While they all serve different needs, they do that in a unique way by delivering an individualized experience to hundreds of…
What is Programmatic CRM? [Infographic]

What is Programmatic CRM? [Infographic]

Programmatic CRM is a technology that enables marketers to be customer-centric and leverage real-time behavioral data to reach every customer on an individual level throughout all of your marketing channels. Bringing Programmatic CRM into your…
Need For Speed

Need for Speed: Why Marketing needs to Adapt to High Velocity Data

This holiday retailing season, as customers shopping preferences shift, will you still be marketing to them using stale data?   With the rise of mobile devices, and the “always-on” user, the amount of time spent on the internet…