6 Questions You Should Always Ask Before Buying a CDP

Customer Data Platforms are today’s water-cooler chat topic of choice. Many thought leaders have been quick to sing the platform’s praises, making professionals eager to implement the solution in their own organizations. This leaves decision…

Why CDPs, ESPs, and Marketing Automation Fail on Their Own

,
Just like any effective team, your martech stack can’t be a one-man show. Can you imagine resting the entire operation of a marketing department on one employee’s shoulders? The ensuing chaos wouldn’t be pretty. Likewise, it’s unrealistic…

5 Things We All Hate About the CDP Trend

There’s no doubt about it: the Customer Data Platform is the consummate poster child for martech in 2019. It seems like there’s  a new offering up almost weekly, and everyone is getting on board. Massive marketing clouds and the smallest…

Defining the Customer Data Activation Platform (CDAP)

There are some things about data that we can say with absolute certainty. Things like, it’s complex, its key to decision-making, it’s increasing at an unprecedented rate. And, for most of us marketers: we’re not utilizing data to its full…

The Rise of Customer Data Platforms: How CDPs Move Beyond Data Warehouses, DMPs and CRMs

We all know data is the key to better customer engagement; the question is how to best cultivate it? Knowledge is power. That’s why businesses today revolve around data. For marketers who have been challenged with delivering increasingly…
Top 3 Reasons wy Mrters Struggle with Data. Learn what they are from Blueshift and learn how to overcome them.

Why Do Marketers Struggle with Data?

Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents…
Latest independent research commissioned by Blueshift finds Marketers see the huge potential of AI, but the data remains a challenge

Marketers see the huge potential of AI, but the data remains a challenge

  Since the advent of the personal computer, no technology has captivated businesses in the way artificial intelligence (AI) has. Its influence is expected to span industries and job functions — and marketing is right in the…
what we mean by a 360-degree customer view, what it enables, and how we went about doing this at Blueshift. This post is the first in a multi-part series that looks at key innovations in the Blueshift platform.

A 360-degree View of the Customer – Finding Marketing Zen

In this post, we’ll explain what we mean by a 360-degree customer view, what it enables, and how we went about doing this at Blueshift. This post is the first in a multi-part series that looks at key innovations in the Blueshift platform.   The…
Activating Customer Data

Activating Customer Data with Graph Technology

Graph technology-powered customer experience What do Netflix, Amazon, LinkedIn, Facebook, and Google have in common? While they all serve different needs, they do that in a unique way by delivering an individualized experience to hundreds of…
What is Programmatic CRM? [Infographic]

What is Programmatic CRM? [Infographic]

Programmatic CRM is a technology that enables marketers to be customer-centric and leverage real-time behavioral data to reach every customer on an individual level throughout all of your marketing channels. Bringing Programmatic CRM into your…