
4 Tips for Getting Started with Data Activation
Customer Data & CDPs, Digital Marketing Practices & InsightsLike anything worth investing in, the steps to improving customer engagement with data activation take time. A thoughtful audit of your current status, and projected future needs can result in a more stable stack. These steps are designed to…

What Your Benchmark Data is Telling You and How to Turn it into ROI
Customer Data & CDPs, Digital Marketing Practices & Insights, FeaturedBenchmark data can serve as your company’s guiding light, but only if you know how to interpret it. Using the right metrics and choosing the right KPIs to evaluate will provide you with valuable insights to boost your ROI.
Why is benchmark…

Building the Right Foundation for Data Activation and Growth
Customer Data & CDPs, Digital Marketing Practices & InsightsWhile data activation is the secret weapon that makes a great data-driven marketing experience tick, it’s not the only component that guarantees success. Well-oiled data activation processes can’t happen if other areas of your business are…

Data Activation’s Role in the Future-Proof Tech Stack
Customer Data & CDPsData activation isn’t a standalone solution. It needs to be a foundational part of an integrated martech stack. But what does a martech stack that can truly scale with customer demands and dynamics look like? What is the martech stack that…

Data Activation: Essential Capabilities for Today and Tomorrow
Customer Data & CDPsLet’s say you run a small business and you have 100 customers in total. Breaking them into segments and marketing in a relevant and personal way is doable. You’d likely know each and every one of them by name, and you’d know their preferences…

Using Data-Driven Marketing To Reduce Abandoned Carts
Customer Data & CDPsAbandoned carts are a frustration every e-commerce business deals with. In 2018, 66.2% of all carts were abandoned. Customers cite a variety of reasons for abandoning their carts, from being presented with an unexpected cost to concerns about…

What is Data Activation?
Customer Data & CDPsWe all know data is the key to better customer engagement; the question is how to best cultivate it?
For marketers who have been challenged with delivering increasingly real-time, customized, elaborate customer experiences, data and having…

Data Activation is Underused Fuel for Marketers
Customer Data & CDPsMarketers are starting to wake up to the next data challenge to tackle: marketers today use less than 50% of their data in their marketing. Why does this matter? After all, given the volume and ever-changing status of useful data, isn’t utilizing…

Escape the Marketer’s Traffic Jam: The Road From Channel-Centric to Customer-Centric
Customer Data & CDPsThe picture above probably incites some familiar emotions. Sitting in traffic would go straight to the top of most people’s list of pet peeves because it’s something we all have to experience at some point, to no fault of our own. Traffic…

3 Steps for Striking First-Party Data Gold
Customer Data & CDPsData is king – that’s a fact we can all agree on. It’s officially surpassed oil as the world’s most valuable resource. But, not all data was created equal. At least, not all data is equally effective for your business. While 42% of marketers…