Text showing the definition of a Customer Data Platform or CDP

What Is a Customer Data Platform (CDP)?

Many marketers have questions about Customer Data Platforms (CDP): What is a CDP? I’ve heard I need one, but why? Why is a CDP different from a CRM...or a DMP, or a database in general? These questions are fair and incredibly common. A…
customer data

Using Customer Data for Real Authenticity

Customer data shows shoppers crave "authenticity". This adjective has become more popular in the business world as of late, but it’s always been a key factor of how we decide whether or not we like a brand. Whether or not we even trust that…
customer data platform

Customer Data Platforms: Separating Hype from Honesty

Chances are, if you’re a marketer, data scientist, or engineer in 2020 you’ve heard of Customer Data Platforms. You may even have a Google alert set for CDPs (many of us here at Blueshift do) and the sheer volume of content being produced…

3 Ways Online Data Can Influence In-Person Experiences

We may only be a couple months into 2020, but we’re already well underway with making predictions and gathering insights about the decade that lies ahead — especially in terms of the future of marketing. Mid-January, the National Retail…

5 Ways to Mobilize Your Customer Data

The twenty-teens were all about collecting data — from CRMs to CDPs countless companies invested in the gathering of data and effective organization solutions. The collection and organization of data are incredibly important, but it isn't…

Dismantling Data Silos for Great Customer Experiences

Configuring, or even understanding your customer data as a whole can feel a bit like building Ikea furniture. Nothing seems to fit together, captions are in a language you don’t speak, and somehow you ended up with extra pieces (which both…

The State of CDPs: 2020 and Beyond

CDPs were the technology darlings of 2018 and 2019, and it seems as if they’re poised to continue their reign into 2020. Rather than slowing down, the CDP market has exploded. And everyone from the smallest startups to the largest marketing…

4 Ways to Effectively Use Your Ecommerce Data

Ecommerce brands, or any brand with a digital presence, are uniquely positioned to make a killing with their customer data. Online shopping is very similar to browsing in store in that we can track customer movements for meaningful insights.…

Data Activation: Data In, ROI Out

Over the last couple of months, we’ve taken you on a data activation journey with our 7-part series. We covered everything from what it is to its crucial role in today’s marketing landscape and how to get started.  If you blinked and…

The Big Problem With Big Data

Big data has been a game-changer for marketing. Never before has so much data been available for businesses to use in their decision-making processes. Yet there's still a looming problem with big data: it’s big. Despite all the advantages…

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