Blueshift Named a CDP and Marketing Automation Leader in G2’s Fall 2021 Report

As you may have noticed in our August 2021 recap, our summer has been chock full of engaging events and webinars. In addition, we also have some fresh product launches and new omnichannel features coming this fall. On top of our existing fall excitement, we’re happy to announce that Blueshift was named a Leader for CDP and Marketing Automation — … Continued

What Is a Customer Data Platform (CDP)?

Many marketers have questions about customer data platforms (CDPs): What is a CDP? I’ve heard I need one as a marketer, but why? Why is a CDP different from a CRM, or a DMP, or a database in general? These questions are fair and incredibly common. A CDP is a relatively new concept — really coming into prominence … Continued

Product Spotlight: Understand the True Impact of Your Campaigns with Holdout Testing

As a marketer, you spend countless hours creating the ideal campaigns and journeys for your customers. You keep a constant eye on engagement, conversion, and revenue generated and continue to test campaigns to optimize performance. But with so many campaigns and competing messages running simultaneously, how do you distinguish the impact of a campaign from … Continued

Blueshift Named a CDP and Marketing Automation Leader in G2’s Summer 2021 Report

Over the last few months, we’ve been working hard to empower marketers to achieve their goals with the help of our SmartHub Customer Data Platform (CDP). We kicked off our Blueshift Engage21 event with a keynote address from Brad Wilson, EVP of Growth & Revenue at HBO Max, plus five 1-hour sessions with top-level marketers. In addition to this … Continued

Everything You Need to Know About Apple’s iOS 15 Privacy Updates

Apple recently previewed new privacy protection features that will soon (likely fall 2021) be available on iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 devices. As we covered in our webinar with SparkPost, third-party cookies are disappearing — and no longer supported by all internet browsers — as consumers demand increased privacy. This shift in the … Continued

Webinar Recap: Using First-Party Data in Email and Beyond with SparkPost

Didn’t have a chance to tune in to our latest webinar with SparkPost? In “Using First-Party Data in Email and Beyond,” Marina Ben-Zvi, Director of Product Marketing at Blueshift, and April Mullen, Director of Brand & Content Marketing at SparkPost, discussed how you can use your data in ways that drive true 1:1 connection and maximize the value of your hard-earned … Continued

How to Use Recommendations in Online Marketplace Marketing

Online marketplaces that deliver stellar recommendations are a staple of customers’ browsing habits worldwide. Each country may have its own favorites, but they all have the same basic structure: get goods from many sellers into the view of customers, in one central location. And while we traditionally think of ecommerce and used goods as being … Continued

Why Customer Data is Essential to the Online Experience

The online customer experience is now the customer experience. And though hopefully the return to more brick and mortar shopping is just around the corner, many customers are now turning towards 100% online options to get what they need. This may be for convenience, safety, expanded shopping options, or they’ve simply gotten used to it … Continued

Conference Recap: How to Create Continuous Customer Engagement

Didn’t get a chance to join Blueshift at the International Trade Council’s 2021 Think Global Conference? Worry no more — we’re covering it all here! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording of “How to Create Continuous Customer Engagement” featuring Josh Francia, Chief Growth Officer at Blueshift where you’ll learn … Continued

Learn to Truly Leverage Your Data in Our Smart Guide to Data Activation

Chances are you’ve heard the adage, “time is money” — but in marketing, we’re sure the more accurate phrase would be, “data is money”. Data is one of the most valuable tools marketers can leverage. Although everyone recognizes the importance of data, marketers today only use 50% of their data. Given how much money, time, and … Continued

Boosting Engagement Throughout the Customer Experience with Recommendations

The best way to capture the attention of your marketing-overwhelmed customers and win their engagement is through relevant and timely product recommendations. These recommendations make it easier for customers to find what they are looking for (and maybe even some products they didn’t know they needed). But, seamlessly incorporating product recommendations into your marketing and … Continued

CDPs vs. Marketing Automation Platforms: What Marketers Need to Know

Building the best tech stack for your business needs is no easy task — and as more solutions pop up and teach stacks increase in complexity, selecting solutions will continue to increase in difficulty. Choosing the right data solution (or even differentiating between them) can be harrowing, so we’ll be breaking down the top platforms … Continued