We are excited to officially announce the winners of the 2024 Omnies Awards. These awards celebrate marketing excellence in delivering personalized, customer experiences using data and AI. The winners were announced at our Engage conference, held today in San Francisco. With six distinct categories, the Omnies highlight those who have excelled in mastering the art … Continued
Love is in the air, but is your relationship with your current Customer Data Platform (CDP) feeling a bit lackluster? This Valentine’s Day, it might be time for a breakup – with your CDP, that is! Imagine your relationship with your current CDP as a bad rom-com: it started off with high hopes, promising grand … Continued
Customer data plays a pivotal role, yet it often remains inaccessible to marketers. When harnessed by savvy marketers, this goldmine of data becomes the driving force behind personalized, engaging customer experiences. Customer Data Platforms (CDPs) are designed to tackle this challenge head-on by seamlessly unifying and making customer data accessible for marketers. However, the complex … Continued
In case you missed it, we recently made an exciting announcement, introducing a free tier of Blueshift! This new offering allows marketers to sign up completely free (no credit card required) and immediately begin ingesting and activating customer data in just 15 minutes. This is the industry’s first comprehensive self-serve CDP that can not only … Continued
I’m thrilled to announce that Blueshift has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience! This designation recognizes our expertise in helping marketers improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities. All while being built … Continued
We are excited to announce that for the fourth year in a row, Blueshift has been named among the most innovative, fastest-growing tech companies in the Deloitte Technology Fast 500™ list, ranked #63 in the Bay Area and #342 overall. This recognition is a testament to our unwavering commitment to growth and innovation. The Deloitte … Continued
Google isn’t known for being particularly vocal or transparent about the inner workings of Gmail’s deliverability. So, when Google begins releasing tidbits of what’s to come, the email world stops spinning, and ears everywhere start to perk up. To cut through the noise, the Deliverability Doctors are here to assist in navigating this proverbial jungle … Continued
We are back with a new blog in our Deliverability Doctors blog series – and this time we are talking about protecting your email deliverability, as well as the potential roadblocks you could encounter! Like every other challenge, sometimes email deliverability problems don’t emerge suddenly. If you didn’t notice the slight changes in the behavior … Continued
In today’s hyper-connected and competitive business landscape, organizations strive to build lasting customer relationships. A happy and content customer is a company’s true asset. For any business, however big or small, there can be no better advocate than its customer community. That’s why organizations are so rightly focused on being ‘customer-centric’. Two terms that often … Continued
We’re excited to announce that today, Blueshift was awarded the “Marketing Automation Innovation Award” in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and advertising technology industries. Standing out from a competitive pool of … Continued
In this blog, we will review key areas that you should double-check when setting up your organization’s email marketing campaigns (you may also refer to our Email Dos and Don’ts blog). While it may be tempting to rush through the content creation process, this stage is pivotal as it represents the culmination of all your … Continued
No email marketer wants to see their customers leaving them, whether by unsubscribing or reporting their emails as spam. High spam complaints and unsubscribes not only means losing potential revenue, but this also can affect the overall deliverability and performance of your future campaigns. These detractors create a negative impression at the ISPs, impact one’s … Continued