The best way to capture the attention of your marketing-overwhelmed customers and win their engagement is through relevant and timely product recommendations. These recommendations make it easier for customers to find what they are looking for (and maybe even some products they didn’t know they needed). But, seamlessly incorporating product recommendations into your marketing and … Continued
Ecommerce and retail marketers are equally blessed and challenged — on one hand, they can inject their brand and marketing with tons of personality, but they also have to constantly temper that with deeply shrewd and strategic business moves to attract and retain today’s easily swayed consumer. Because of the overwhelming amount of choices shoppers … Continued
If our 90’s and 80’s counterparts were to travel to 2021, there’s a high chance that the task of shopping would be difficult for them to complete — simply because the way we shop has been revolutionized. Even comparing 2019 to 2021, so much has changed about how and where we shop. And more importantly, … Continued
When we tire of brands (admit it, we’ve all rolled our eyes and thought, “Another email from them?”) it takes more than just quantity of communication to win us back. 50% of consumers will switch brands if you’re not staying relevant and satisfying their needs, so it’s key to ensure your brand is providing fresh and tailored … Continued
AI is quite possibly the king of all buzzwords. But, unlike so many other buzzwords that aren’t worth their snuff, AI actually lives up to the hype it promises, especially within marketing. As leading analyst firm, Gartner, recently stated “AI’s capacity to transform marketing is obscured by a fog of hype, but the breakthroughs are … Continued
Recommendations, when done right, offer an incredible opportunity to media marketers. Personalized, relevant recommendations can fuel engagement and content consumption from your brand, but only if you have the data to produce these recommendations accurately. Once you’ve established a solid foundation of data, then the real marketing magic starts (and, often the advice ends). You … Continued
The way most of us nowadays consume media — whether it’s shows, movies, videos, podcasts, or articles — can be described in one word: binge. Maybe you’re guilty of watching all of Westworld’s first season in one sitting (hey, who doesn’t love a show about AI) or falling down a rabbit hole of new articles that … Continued
2020 was revolutionary for retailers — both on and offline. 2021 seems poised to be no different as CX and marketing continue to be transformed by consumer preferences, new safety regulations, and the retail market as a whole. The trends for 2021 will be no doubt shaped by the events of 2020, but there will be … Continued
2020 has been revolutionary for ecommerce — Statista estimates that the majority of US adults did more online shopping than ever before in 2020. As new customers braved the world of online shopping and demand for the oddest of products surged (who would’ve thought bidets would have a starring role this year), ecommerce businesses large and small … Continued
Creating engaging emails that get noticed by your customers is no easy feat. Add in the complexity of adhering to brand guidelines, surfacing dynamic content, and personalizing emails to the level consumers expect, and it becomes difficult for even the most sophisticated teams. So how can marketers deliver the 1:1 emails that drive business growth … Continued
If you’re a marketer in 2020, there’s no doubt you’ve heard the benefits of AI and machine learning. And while AI is a game-changer for marketers looking to do more with their budgets, data, and technology, we often focus on popular topics, like recommendations, leaving one of the most brilliant uses of AI for marketers … Continued
We all want brands to make our shopping experience intuitive and effortless. That includes keeping us notified and up-to-date on the products and content we’re interested in. According to Forbes, 83% of consumers expect products to be personalized within moments of their engagement. But for brands, it’s no easy task to surface timely, relevant recommendations — let alone … Continued