Blueshift Named a RealCDP in the Customer Data Platform Institute’s Inaugural Audit

From the CDP Institute’s Audit Findings:

Blueshift’s SmartHub CDP meets all core RealCDP certification requirements and supports B2C companies with a cloud-based (AWS) SaaS platform that is smart, robust, and easy-to-use (no coding needed).

In addition, Blueshift’s SmartHub CDP includes several key enhanced capabilities on top of core CDP capabilities. Blueshift easily meets all CDP Stack certification requirements and delivers a powerful set of analytics, personalization, and journey orchestration solutions that enable marketers to support best practices.

In summary, the SmartHub CDP is a comprehensive CDP built for marketers with out-of-the-box features designed to accelerate an organization’s adoption of customer-centric marketing. This platform has a marketer-centric interface that is best-in-class integrates well with any existing marketing technology stack. Although it fits the needs of mid-market companies with relatively short implementation requirements it will easily scale up to meet the needs of large enterprise companies.